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William Hill Sports
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William Hill Sports Review

  • Open on UK high-streets since 1934
  • Comprehensive coverage of all sports
  • Leader in mobile and live betting
  • Multitude of languages and currencies
Terms and conditions apply.

General Information

William Hill was established in 1934. Let us repeat that. William Hill was established in 1934. Yes, this company has been around for over 70 years, and yes they are still doing business today. This is an incredible feat, especially in the world of sports betting.
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Expert Analysis

Customer Support
Payment Options
Bonuses and Promotions
Mobile Site
Our experts provide this analysis to give you a clear overview of important features. This analysis does not impact the provider’s overall score, which is based on user ratings.

An Introduction to William Hill

Of course, back in 1934 there was no internet, and online betting was nothing but a pipe dream. Today, William Hill (or Will Hill for short) offers plenty of reasons to log in and place some wagers. The site has been online since 1998 and was one of the first online accepting wagers.

This review will examine what William Hill football betting offers, as well as an analysis of the entire bookmaker. We cover different betting options, bonuses, security and licensing details, professional or recreational players, deposits and payouts, and much more.

Fun, Easy-to-Use Site

Logging onto Will Hill, the site first prompts you to choose your time zone, so the site may be customized to suit your needs and make it more user friendly. The first tab lists “Sports” followed by the major offerings such as football, horse racing, tennis, and cricket, as well as an expandable button that shows more sports.

Clicking a specific sport takes you to a tab such as “All Basketball” which lists a few key games (live betting offerings, or nationally televised contests upcoming), and then as you scroll down, you can see all the different leagues as well as the different bet types.

In our example of basketball, we see the first tab listed as NBA, and then to the right it lists different options such as Championship Winner, moneylines, spreads, double chance betting, etc.

lists all the games upcoming for live action for a full week in advance

There’s a big menu of live in-play action available, mostly on football matches. The schedule is nice because it allows you to sort by time or by sport, and lists all the games upcoming for live action for a full week in advance.

The site itself offers a nice layout that features the option to log in at the very top of the page, with a “bet slip” on the right, along with a bet calculator, results, favorites tab, and search bar for finding the exact game or team you want to bet on. You have the option for the site to remember your login details for easier access later on.

Will Hill has a unique feature that allows players who bet on games to watch the games live, streaming on their computers. This really makes the book a nice option for players who enjoy watching the action as it happens.

William Hill Football Betting

The William Hill football betting section is filled with exciting betting opportunities and great odds. Whether you’re looking to place bets on the Premier League, Champions League, World Cup and more, you can stream live matches on site while taking advantage of in-play betting, updated match statistics and enhanced odds on selected games.

Opting for William Hill football betting today means choosing an established bookmaker that can consistently offer the most competitive betting odds and promotions. For example, you can place wagers on time-limited William Hill football betting offers, like ‘top price guarantee’ and ‘epic odds’ on the number of goals predicted to happen in match, goal scorer bets and more. When no live games are on, the site’s virtual football matches are great fun too, with a daily match schedule and live results.

William Hill Horse Racing

William Hill is by now a trusted staple of online horse racing that offers punters a wide selection of betting options. Simply go the William Hill horse racing section to view currently available bets and promotions. Of course, William Hill horse racing hosts classic competitions like Cheltenham, Royal Ascot, the Grand National and much more, all of which you can watch directly on site via Betting TV.

Money-saving bets like ‘non-runner money back’ often make it into current promotions and the site has a regular tote betting pool where punters can pick their horses and hope for a big win. Virtual races are also available within William Hill horse racing, where you can bet on flat races, jump races and sprint races, with a new race starting every few minutes.

Wide Range of Sports Markets

William Hill offers a nice selection of betting options, including spreads, moneylines, periods/quarters, props, and exotics.

Many major events and sports are covered here. The sports include American Football, Aussie Rules Football, Badminton, Bandy, Baseball, Basketball, Bowls, Boxing, Cricket, GolfGreyhound Racing, Handball, Ice Hockey, Rugby, Snooker, Tennis, and Trotting.

There are several other sports and events not listed here, but on Will Hill’s site for betting. Basically, if it’s being played around the world or around the block, chances are high that this book has a line and will take your action!

The odds format can be changed from EU to UK to US, for easier viewing and line selection.

Great Welcome Bonus and Affiliate Program

Upon placing your first bet of €/£10 your account will be credited with 3 x €/£10 free bets. This is nice because it allows players to try the book before investing serious money with the added bonus of a free wager.

Your qualifying bet must be placed at odds greater than 1.50, and free bets must be used in their entirety as a single bet.

The site also does feature an affiliate program which will provide a cut of the losses for players you refer to the site. This is nice if you know friends who bet, because you can simply steer them towards the bookmaker and with a few clicks you can be earning a portion of their action right along with the book.

*Terms and conditions apply.

Serious About Security

The company is listed on the London Stock Exchange (LSE). This means that the company follows very strict rules and regulations regarding its financial positions. The company holds a license in the UK in good standing.

With 2,350 retail outlets and over 16,000 employees working at home and abroad, William Hill is invested not only in shareholders and punters, but also employees as well. This decade long tradition really shines through each and every day.

Perfect for Recreational Punters

William Hill is similar to most other European books in that they are notorious for limiting winning players, and fast. This makes the book less than attractive when professional players (“professional punters,” in Euro parlance) are selecting their places to play. Sure, you may be able to place a few large bets and win, but then the hammer will drop and you’ll be cut down to size, sometimes all the way to $0 limits.

For recreational players, it’s an excellent choice, offering its large array of live betting, 100% secure transactions and payouts (more on that in a bit), and also a nice casino area if you enjoy games of chance such as blackjack or roulette.

For players who wish to play at William Hill, the site is offered in several languages, including Chinese, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hungarian, Italian, Japanese. Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Spanish, Swedish, and Turkish.

Will Hill offers both professionals and recreational bettors customer service via telephone or email

Will Hill offers both professionals and recreational bettors customer service via telephone or email. You can call or email any time, 24/7/365 and get customer service to answer your question right away. There is no live chat support at this time, but most players don’t really mind since the site usually does not give players trouble.

Unfortunately, if you reside in Bulgaria, Cuba, France, French Guiana, Guadeloupe, Hong Kong, Iran, Israel, Libya, Martinque, Myanmar (Burma), North Korea, Philippines, Réunion, Sudan, Syria, or the USA, you cannot bet at here due to legal concerns.

Hopefully with time passing, laws will allow some or all of these countries to finally experience freedom in their gambling pursuits, but for right now those are the citizens who are out of luck.

Safe Deposits and Payouts

As you know, Will Hill has been on the block for a very long time. This provides players with an extra feeling of safety and security that can’t be matched elsewhere. Your money is beyond safe, from the initial deposit up until the last Euro is withdrawn (or, lost.)

The easiest and fastest way to fund your account is via Neteller. This option provides you with near-instant access to both deposits and withdrawals, and is extremely safe as well. Neteller is very friendly to gambling sites in general, except in countries where gambling is banned such as the US.

The list of deposit options (besides Neteller) is truly incredible, with the following formats supported, amongst others: Visa, MasterCard, Delta, Bank Transfer, Check, Moneybookers/Skrill, PayPal, Ukash, Paysafe Card, Click2Pay, Quick Cash, Postal Orders, Webmoney, Prslewy24, Sofortüberweisung, Giropay, Nordea, Abagoos, IDEAL, Moneta.ru, INSTADEBOT, eKonto, Boleto Bancario, eWire, Eps, Multibanco, Linea Abierta, and BankLink. This provides you with a great chance to deposit funds and get your account rolling.

Withdrawal times range from instant to 10 working days

Withdrawals are handled by various options including Visa, MasterCard, Neteller, Check, PayPal, Click2Pay, and Click and Buy. Withdrawal times range from instant to 10 working days, with some additional delays possible due to your bank’s policies or additional security checks from William Hill’s customer service, which is meant to keep your money and identity safe.

The site offers players the chance to wager in several currencies, including AUD, CAD, CHF, DKK, EUR, GBP, and of course the USD. (Given the recent swings in foreign exchange markets, sometimes picking a currency is a gamble all to itself!)

Our Summary

One quick note before finishing up, if you find that you have a gambling problem, or trouble limiting yourself, William Hill offers an option to limit or block access to your account and funds. This provides a nice safeguard for players who sometimes get out of hand and ruin their finances due to excessive craving of action.

This book boasts a long list of positive features, with the most obvious drawback being the strict limits on winning players. However, if you’re not a pro and just betting for fun, you will find it hard to beat indeed.

With mobile betting, live streaming action, in play betting, a nice poker/casino area, and a history dating back decades before the internet was even invented, you won’t regret making your first deposit and bet with this bookie.

User Ratings

4.5 /5
Rated by 312 users
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This is an average score, based on all trusted user ratings. To provide you with unbiased information, no other factors influence it.

User Reviews

Carl Forde
I’ve always placed some of my bets with William Hill as it has loads of markets but now I also benefit the same sort of great promotions other top bookmakers have been offering for years.
Gareth Flint
I thought it was probably best to join the biggest site, and the SBO review confirmed it. I’m definitly happy with William Hill.
Laura Snowcroft
I’ve been betting with William hill for decade snow and it has never let me down. A great British brand.x

Customer Support

FAQ section

Frequently Asked Questions


Why should I bet at William Hill?

William Hill is one of the biggest bookmakers in the world, with thousands of betting shops and a huge online presence. New and existing players can enjoy a top selection of promotions and betting markets.

Is William Hill legal in the UK?

Yes! Since being established in 1934, it’s been legal to bet at William Hill, and this top bookmaker has a licence from the United Kingdom Gambling Commission to prove its worth.

What deposit methods are available at William Hill?

The deposit methods you can use at William Hill will depend on where you live. UK players mostly use debit cards, while credit cards and e-wallets are popular in other countries.

Does William Hill offer free bets?

Yes! William Hill offers a variety of innovative promotions, many of which allow you to claim free bets. New players can also grab some free bets when they make their first deposit.

About the author

Eric Roberts
Eric Roberts

Sports Journalist

Eric has been a sports journalist for over 20 years and has travelled the world covering top sporting events for a number of publications. He also has a passion for betting and uses his in-depth knowledge of the sports world to pinpoint outstanding odds and value betting opportunities.