Our List of the Best UK Bookmakers

UK betting sites are among the best in the world thanks to an open, well-established market. Betting with these top online bookies comes with plenty of perks.

At SBO.net we will help you to get the most out of betting with UK online bookmakers by using our vast industry knowledge.

Our team has reviewed over 250 betting sites, but we have selected just a handful of the very best, licensed and secure UK bookies that will provide you with:

  • Generous free bets & other bonuses
  • A huge range of markets on sports like football & horse racing
  • Betting apps that allow you to play live & on the go

Ready to get started? Check out our top 5 UK bookmakers below.

Discover the Best UK Bookies in December 2019
1
Bet £10 Get £40
T&Cs Apply
Regular PromosRegular Promos Free BetsFree Bets In-Play BettingIn-Play Betting Partial Cash OutPartial Cash Out
2
£30 in Free Bets
T&Cs Apply
Free BetsFree Bets In-Play BettingIn-Play Betting Mobile AppMobile App Partial Cash OutPartial Cash Out
3
100% up tp £100
In-Play BettingIn-Play Betting Free BetsFree Bets

Terms & Conditions: New customers only. Real money deposit required. Credit or debit card only. Deposit & bonus amount must be wagered 6 times (min odds 4/5) prior to bonus funds and associated winnings becoming withdrawable. Full terms apply.

4
Up to £100 in Bet Credits
T&Cs Apply
Partial Cash OutPartial Cash Out In-Play BettingIn-Play Betting Mobile WebsiteMobile Website
5
100% up to £122
T&Cs Apply
In-Play BettingIn-Play Betting Mobile AppMobile App Signup BonusSignup Bonus
6
Up to £100 in Free Bets
Welcome BonusWelcome Bonus Slick WebsiteSlick Website Live ChatLive Chat In-Play BettingIn-Play Betting

Terms & Conditions: New UK & Ireland customers only. Only players over the age of 18. Casino is excluded Full terms apply.

What We Look for in a Good UK Bookmaker

We know that loads of UK bookies claim to be the best and it can be hard to know which one to choose.

That’s why we select our recommended sites based on the things that really matter, including:

Promotions and Bonuses

Getting a free bet, welcome bonus or special to use on your favourite sport is something all punters love. We know that joining a new site and taking advantage of these offers is really important. It can give you the edge on a bookie and turn a good bet into a great one.

Sports Betting Apps

With features like in-play betting and cash-out, sports betting on an app has become key. Want to make the most of your bets and get the edge on a bookmaker? It’s crucial that you can stay up to date and connected on a solid, secure and speedy app.

Football Betting

It goes without saying that football is the most popular sport to bet on in the UK. But, not all UK bookmakers are equal when it comes to the beautiful game. Our recommended sites offer competitive football odds, a vast range of markets – including Asian handicap - and regular specials for footy fans.

The Most Popular Betting Companies

There’s a reason why certain big-name bookies sit at the top of the pile and regularly out-do their competition. They can afford to offer the most competitive odds and biggest bonuses because they are well established. If most sports bettors have an account with a particular bookie, there’s probably a reason for that.

There are some other really important things that many people take for granted at bookmakers, but we always check. These include:

  • Customer Support
  • Licensing and regulation
  • Average odds offered
  • Range of sports and markets
  • Payment Options
  • Registration and verification process
  • In play and streaming
  • Site speed and usability
  • Statistics and information available
  • Cash out

Genuine Free Bets at UK Bookies

Nearly every bookmaker offers attractive looking welcome bonuses and promotions to persuade you to deposit. But what actually are the best ones? Are some better than others? Are free bets actually free?

Some bonuses are too good to be true. Huge sums are offered but often you have to ‘playthrough’ loads of times. This means that you have to bet the money you were given on numerous occasions before you can withdraw any winnings – this obviously increases your chances of losing.

With so many different types of offer available, it can be hard to know what’s best. That’s why we’ve selected the bookies below. They each offer you actual free credit to make bets with – you don’t have to lose and there aren’t ridiculous playthrough requirements.

With these bookies it’s simple, after your first deposit, you get to make some risk-free bets on your chosen sports.

Choose Your Free Bet

1
£30 in Free Bets

T&Cs Apply.

2
Bet £10 Get a £30 Free Bet

T&Cs Apply.

3
Bet £10 Get a £30 Free Bet

T&Cs Apply.

UK Bookmakers Licensing & Regulation

All UK online bookmakers must have a UK Gambling Commission (UKGC) licence to operate. But what does this actually mean?

Ultimately the UKGC is there to protect players from fraud, unfair gambling or problem gambling.

Licenses can be taken away or fines issued if a site doesn’t adhere to the UKGC rules. All our recommended UK bookmakers are licenced by the UKGC and observe their strict regulations.

UK GC
  • Fully licensed and certified by independent regulators.
  • Approved for secure financial transactions and data protection.
  • Reputation for dealing with complaints quickly and fairly.
100% TRUSTED, SECURE & APPROVED BETTING SITES

New Betting Sites

New online bookmakers pop up all the time. But how do you know if you can trust a site that doesn’t come with a long-standing reputation? Ultimately there are pros and cons to each online bookmaker and it’s up to you to choose whichever one suits your needs. But, we can help.

When it comes to discovering new betting sites in the UK, we have our finger on the pulse. We track the latest bookies coming to market, review them and let you know the score. We will tell if any new UK bookmakers have brilliant welcome bonuses and how easy the sites are to use.

Below we have selected 3 of the best new bookmakers that have outstanding bonuses to welcome you to their site:

50% up to £50
TERMS & CONDITIONS: New customers only. Real money deposit required. Credit or debit card only. Deposit & bonus amount must be wagered 6 times (min odds 4/5) prior to bonus funds and associated winnings becoming withdrawable. Full terms apply.
£50
Visit site
TERMS & CONDITIONS: New customers only. Real money deposit required. Credit or debit card only. Deposit & bonus amount must be wagered 6 times (min odds 4/5) prior to bonus funds and associated winnings becoming withdrawable. Full terms apply.
£50 in Bonuses
TERMS & CONDITIONS: Your welcome bonus consists of 10 bonuses of £5 up to a maximum total of £50. This offer is available for New Customers registering from the UK after the 1st of May 2018. Bonus will expire after 7 days from registering. This offer is only available to New Customers from the UK making an Initial Deposit of £20 or more. Customers depositing via the following deposit methods are not eligible for the Welcome Bonus: Skrill & Neteller. Full T&Cs apply. Full terms apply.
£50
Visit site
TERMS & CONDITIONS: Your welcome bonus consists of 10 bonuses of £5 up to a maximum total of £50. This offer is available for New Customers registering from the UK after the 1st of May 2018. Bonus will expire after 7 days from registering. This offer is only available to New Customers from the UK making an Initial Deposit of £20 or more. Customers depositing via the following deposit methods are not eligible for the Welcome Bonus: Skrill & Neteller. Full T&Cs apply. Full terms apply.
50% up to £50
TERMS & CONDITIONS: New players only. 18+. Min Deposit: €10. Max Bonus €50 (based on the first deposit amount). Wag. Req. 15 times (only combi bets with min 2 selections using minimum odds of 1.25 (1/4) each with the final odds of at least 1.80 (4/5)) Please read the full T&C for further details. Gamble responsibly. Full terms apply.
£50
Visit site
TERMS & CONDITIONS: New players only. 18+. Min Deposit: €10. Max Bonus €50 (based on the first deposit amount). Wag. Req. 15 times (only combi bets with min 2 selections using minimum odds of 1.25 (1/4) each with the final odds of at least 1.80 (4/5)) Please read the full T&C for further details. Gamble responsibly. Full terms apply.

The Main Sports at UK Betting Sites

2 sports dominate UK betting – football and horse racing. Despite the rise in popularity of betting on other sports, these 2 favourites are still the most important for bookmakers and punters alike. That’s why the UK bookies we recommend have the following features for football and horse racing.

Football Betting Football

Range of Markets, Leagues & Promotions

The UK bookmakers we recommend offer multiple markets on leagues from across the world. They can cater to your football betting needs, no matter what you’re looking for. You’ll be able to get Asian handicap odds on the J1 League or a free bet offer for next round of Premier League fixtures.

Cash Out & In-Play

The ability to cash out if your bet isn’t going how you planned is crucial to modern sports betting strategy. So is betting in-play, where you can bet on live odds as the action unfolds. All the sites we recommend offer these features for football.

Acca Insurance

A football accumulator or acca is when you combine more than one bet together to increase your odds. If all your picks come in, you can win big, but the odds are often high. Many bookies now offer acca insurance which gives you a payout even if one of your selections doesn’t win.

Horse racingHorse Racing

Worldwide Markets

The best betting sites let you place bets on hundreds of races from around the world. You can bet on daily meets in the UK and Ireland, as well as on big races overseas like the Kentucky Derby.

Enhanced Odds Offers

Our partners offer enhanced odds on big races at major horse racing meets such as Cheltenham Festival and Royal Ascot. Special prices are usually reserved for a selected race of the day.

Non-Runner No-Bet (NRNB)

With a Non-Runner No-Bet offer, you win your money back if a horse doesn’t ride. That’s one advantage the best horse racing bookmakers provide online when compared to betting shops.

Guaranteed Starting Price Odds

The Starting Price, or SP, can change considerably before a race begins. As our recommended sites are industry leaders, they will guarantee the best possible SP available that day.

How to Make Deposits & Withdrawals

Once you are used to a site, it’s easy to deposit, withdraw money and use different banking methods. However, if you are new to online sports betting or are trying a new bookmaker, there are a few important things to remember.

Firstly, UK betting sites now accept a wide range of payment options.

It’s important to choose the deposit method that is right for you. If you want to find out more about the benefits of each deposit method, take a look at our guide.

If you’re not confident about depositing, take the hassle out of your first time with our step-by-step guide:
  1. 1
    Sign up to one of our recommended UK bookmakers and click on the Cashier button – this is usually located along the top navigation bar.
  2. 2
    Choose your preferred deposit method.
  3. 3
    Enter the relevant details required and choose the amount you wish to deposit. Remember that some payment methods have a minimum deposit requirement.
  4. 3
    If your welcome bonus has a deposit code, then make sure you enter it at this stage. Hit ‘Submit’ when you’re happy with your selection.
  5. 3
    In most cases, the money will appear in your account in seconds, and you’re ready to start betting.

There are no guarantees when it comes to sports betting, but at some point, you will likely want to withdraw funds from your account following a successful flutter. This can also take a bit of getting used to with your preferred site, but the option to withdraw should be available in the cashier.

When you withdraw your money from an online bookmaker in the UK, it’s important to be aware that you may be asked to verify your identity before you get your cash. The verification process is called Know Your Customer (KYC) and is used by UK bookies to combat fraud, under age gambling and money laundering.

If you are asked to provide information as part of KYC, you usually have to send a copy of an ID and document to a customer support agent. These can include:

  • Passport
  • Driving Licence
  • Birth Certificate
  • Utility Bill
  • Bank Statement
  • Payslip

These checks don’t happen for every withdrawal but be aware that you may need to send proof of your identity to receive your winnings from UK bookies. It shouldn’t take too long and rest assured that the bookmaker and the Gambling Commission are trying to protect genuine UK punters.

Choosing the Right UK Bookmaker for You

We have years of industry experience and have reviewed countless online bookies from around the world. The point of this page is to give you our advice on how to choose a good UK bookmaker, but ultimately the final decision is up to you.

It’s important to consider all of the things we have mentioned within this page. When signing up to a new site its helpful to ask yourself things like:

  • Does this site offer the banking option I want to use?
  • Can I get odds on specific markets and on my favourite sports?
  • Is this welcome offer actually worth taking or should I look elsewhere?

The bookmakers we have suggested on this page each score highly on important factors such as free bet offers and customer support.
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UK Online Bookmakers FAQ

Legal sports betting has been available in the UK since the 1960s. The 1960 Betting and Gaming Act legalised off-course and fixed odds betting. The Gambling Act 2005 allowed licensed online bookmakers to operate. Since the Gambling (Licensing and Advertising) Act 2014 was introduced, only UK online bookies carrying a Gambling Commission licence can operate in the United Kingdom.

Yes. Tax on bets was removed in 2002. Customers can enjoy tax-free winnings on all sports betting.

A cash out service is available at all the best sites for sports betting. Many of them also include a partial cash-out.

New bookmakers provide the latest software and apps. New customers may also receive a special welcome bonus on signing up, so always try to register with bookmakers that offer something to the user.

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