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The Best Betting Sites in the UK

A Guide to UK Sports Betting and Online Bookmakers

Sports betting is deeply woven into the culture of the UK. Events like the Grand National, the Boat Race, and the FA Cup Final attract millions of pounds in bets every year. Having a bet is considered a national pastime in the UK, one of the most betting-friendly nations in the world with a well-regulated gambling industry overseen by the UK Gambling Commission.

That means UK customers are spoilt for choice when it comes to online betting, with a range of great sporting events to bet on, a vast selection of UK online bookmakers, and a whole host of betting offers, bonuses and promotions.

SBO is designed to help you:

  • Develop a profitable betting strategy
  • Find the best UK betting sites
  • Choose the top UK offers and free bets

Best Online Betting Sites in UK
Bet £10 Get £10

*Terms and Conditions Apply

Guaranteed £5 Casino Bonus and a £5 Free Sportsbook Bet if your first bet loses. New customers only. Qualifying bet must a single of £10 or more at odds of evens (2.0) or greater. Full T&C’s apply.

2

£30 Free Bet *T&C

*Terms and Conditions Apply

1. New Customers Only. 2. Min Deposit: £/€10. 3. 1 x wagering at odds of 1.75+ to unlock Free Bet. 4. Credit Card, Debit Card & PayPal deposits only 5. Additional Terms Apply. Full terms apply. *1) Opt-in required, 2) Minimum total stake: £25 3) Enhanced prices exclude £10 4) Single Line Multiples including 3 or more Football selections only 5) Min. overall odds: 2/1 6) Real money bets only 7) Total amount of free bets awarded: £10 8) Two £5 Free Bets per customer, per promotion week 9) Free Bets credited in two instalments on Saturday and Monday 10) Additional Terms Apply. Full terms apply.

3
See Website

*Terms and Conditions Apply

Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

4

Bet £10 Get £10 *T&C

*Terms and Conditions Apply

£10 Free Bet: 18+. New UK mainland customers only. You must opt-in to the £10 Free Bet promotion upon registration. Minimum £10 deposit and qualifying bet required at minimum odds of 4/5 (1.8) in any sportsbook market, within 14 days of opening account. Each way bets do not qualify for this offer. Each way bets do not qualify for this offer. Min. deposit of £10 required. You will receive your £10 Free Bet Token within 24 hours of your qualifying bet being accepted.

5

Bet €10 Get €30

*Terms and Conditions Apply

How to Choose a UK Betting Site

Some of the biggest and most reputable bookmakers originate in the UK, and many have become household names with decades of experience behind them. There are betting shops in towns and cities up and down the country, plus hundreds of top-quality online bookmakers to choose from. The benefit of such a well-regulated market is that you can rest assured that bookies licensed by the UK Gambling Commission are safe and secure operators, and they are trustworthy places to bet at. We only recommend fully licensed UK betting sites, all of which have been through our stringent review process.

Gambling Comission
We assess all our approved online bookmakers for reputation, security, odds, promotions, customer service, and payment options so you can be confident when you bet with them.

The best bookmaker for you will depend on some or all of the above criteria, and you can check our unbiased reviews to get a detailed picture of what’s on offer from each UK betting site. If it’s big bonuses you’re after, you’ll find plenty of promotions from the top bookmakers right here. If you’re chasing the best odds on the Premier League, we highlight the bookies that consistently offer the best prices. And if you’re looking for sites with great mobile betting apps, you’ll find them here too.

UK Online Bookmakers Deposits and Withdrawals

UK customers generally have few problems depositing to a betting account as the majority of UK online bookmakers accept most payment methods. These include credit and debit cards; e-wallets such as Neteller, Skrill and Paypal; and in many cases, new cryptocurrencies such as Bitcoin. There are, however, a few things to think about before you decide which payment option is best for you.

Some bookmakers exclude certain payment methods when it comes to welcome bonuses. So if you’re claiming a sign-up offer, make sure e-wallet or Bitcoin deposits are eligible for the promotion. The last thing you’ll want to do is deposit via a payment method which excludes you from the free bet.

card
The overwhelming majority of deposits are free, but some online bookies may charge for credit card payments, for example. We’ll always highlight the betting sites that charge for deposits, as there are plenty of other bookmakers where you can load up your account for free.

Various bookmakers put a limit on the number of withdrawals you can make, say, on a weekly or monthly basis, and they will charge for any extra withdrawals made within that period. Others may charge a small fee for withdrawals to credit cards. Our reviews cover all of this information so you won’t get caught out by fees.

The speed of withdrawals is another factor to consider. Plenty of online bookmakers process withdrawals within 24 hours. But if you want to get your winnings even faster, some bookies payout to e-wallets as quickly as two hours after your withdrawal request.

bonus offer logo

50% bonus up to $250

UK Betting Bonuses

betting bonuses

The UK’s well-regulated market means there are lots of UK betting sites vying for your custom. To stand out from the crowd, bookies offer a range of free bets, welcome bonuses, and ongoing promotions to try and persuade you to bet with them. This is great news for us because there are no limits on how many betting accounts you can open – which means you can take advantage of as many bonuses as you like.

You’ll find exclusive offers from the top UK online bookmakers on this page, along with a variety of free bets and welcome bonuses to suit all budgets. The UK Gambling Commission regulates these offers so there are no catches hidden away in the small print. Additionally, we go over every special offer with a fine-tooth comb to make sure it meets our standards.

Beyond the welcome bonus, UK betting sites fight to keep you as a customer so you’ll be eligible for a great range of regular betting offers and promotions. Typical offers include loyalty bonuses, enhanced odds bets, price boosts, accumulator bonuses and betting refunds.

How We Find the Best UK Betting Sites

SBO was established as an online sports betting resource, written for sports fans by sports betting experts. We are not attached to any betting companies, and our mission is to offer a truly honest and independent sports betting hub for UK bettors.

We’re constantly updating our site to reflect the latest changes on the betting scene and to bring you the most up-to-date information. Our reviews break down the pros and cons of every UK betting site, and each one is rated on a number of variables before we recommend it to you. The bookies that don’t make the cut are listed in our blacklisted section, so you know who to avoid. Our staff and our members take sports betting seriously, and every online bookmaker you find on our site is safe, secure, fully licensed, and checked for quality of service.

Sports Betting in the UK

Sports betting has a long history in the UK, and while many countries have attempted to ban gambling over the years, the UK took the opposite route of regulation and licensing. Betting was first formally legalised in the 1960s, allowing for the establishment of local bingo halls, which were soon followed by licensed casinos and bookmakers. Trackside betting at UK horse racing venues is so well established that racecourse bookies are part of the furniture at every race meeting.

As online betting grew in popularity, the UK government updated its gambling laws with the 2005 Gambling Act – a policy which also saw the establishment of the UK Gambling Commission. The act classified online betting as “remote gambling” and enabled the Gambling Commission to tax and regulate the online market. In 2014, further legislation was introduced, which meant that any online betting sites wishing to advertise and offer services in the UK had to apply directly to the Gambling Commission for a licence. This had the effect of causing some foreign firms to stop accepting UK customers, but it also served to increase the quality and accountability of the UK betting sites that remained.

Today, residents of the UK can bet on almost any sport with some of the best and most reputable online bookmakers in the world.

Major Sports in the UK

Sport Players
Football is the national sport in the UK, which is home to the biggest domestic league in the world: the Premier League. Age-old rivalries and some of the biggest sporting derbies are played out in the English top flight, attracting a great deal of betting attention on a weekly basis. The big UK betting sites offer over 100 different betting markets on each game, giving us a huge range of bets to choose from. Such is the focus on football that you can find odds on games throughout the league pyramid, all the way down to local non-league matches. And, of course, you can also bet on the Champions League, the Europa League, other European domestic leagues like La Liga and Serie A, and big international tournaments like the World Cup.

Horse racing is also hugely popular in the UK. The country hosts several big races and race meetings, including the Grand National and the Cheltenham Festival over jumps, and the Derby and Royal Ascot on the flat.

Cricket, tennis, and rugby are next in the popularity stakes, with events such as the Ashes, Wimbledon, and the Six Nations garnering huge viewing figures and plenty of betting action. Other sports which have a big fan base in the country include hockey, MMA, golf, and motor racing. Meanwhile, the UK’s fascination with the American NFL continues to grow, and several NFL games have been held on UK soil to increase the appeal of the sport.

The majority of UK betting sites provide betting markets for all of the above sports, as well for as a variety of niche sports such as table tennis and volleyball. Many even cover e-sports and entertainment events like award ceremonies and reality TV shows. If there’s an event taking place, you can be pretty sure UK online bookmakers will have odds on it.

How to Profit From UK Betting Sites

Check out the best promotions

Gambling is great fun, but our main focus is making money from online sports betting. This site has been designed to help you sharpen your betting skills and increase your profits.

We publish regular betting tips on a range of sports from football to MMA to the NFL, and we cover all the top sporting events. Our tipsters put in hours of research and analysis to find the best value bets at the best odds.

We’ve put together a comprehensive guide to betting strategy, along with staking plans, systems and explanations of all the different betting tools you can use to enhance your knowledge and get more winners.

Our UK online bookmaker reviews give you an accurate picture of what’s on offer from all UK betting sites. We also highlight the latest free bets and bonuses as soon as they are released. Sign up to our mailing list to ensure you never miss out on exclusive bonus offers and promotions.

Frequently Asked Questions

The minimum bet with most UK online bookmakers is 10p. It does vary, but most betting sites have very low limits. The maximum bet depends on the betting site – generally, the larger bookies are able to accept bigger bets. The sport you’re betting on might also be a factor. Football will have larger staking limits than niche sports like badminton, for example

Online betting has increased the speed at which bets are settled. Now you can expect to see your winnings in your betting account within a few minutes of the event finishing. Betting sites rarely withhold winnings for a longer period unless there is a question over the result, such as a stewards’ enquiry after a horse race.

In the early 2000s, TV advertising was briefly banned. But the legislation was quickly changed, and UK betting sites can now advertise legally across a number of platforms. Bookmakers take full advantage of this by investing heavily in TV and online advertising to try and make their brand stand out.

UK customers used to pay 9% betting tax, which they could choose to pay on either their stake or their winnings. Thankfully, that changed a long time ago, and today UK punters pay zero tax on any online betting profits. The Gambling Commission earns an estimated £650 million each year from betting tax, but this is taken from the bookmakers and not the customers.