How We Choose the Best Bookies for Football
We’re committed to finding the top options for those looking to place bets on football. We’ve analysed more than 100 of the best online betting sites, so that you don’t need to waste your time and money with sites that aren’t up to par.
That’s because we believe that betting on football should be exciting, safe and secure. That’s how it’s always been for us, and we want the same for you.
We’ve gone ahead and analysed a wide selection of football betting sites so that you know which ones are better than the rest, without the stress of putting your money to the test.
How Do You Bet on Football Online?
The online sports betting industry has evolved to a point where we’re now able to place bets on football in a matter of seconds. Once you have an account with a safe and secure football betting site, you can place a bet with ease.
But what if you don’t have an account and you’ve never bet online before? We understand the process can seem daunting at first, but it couldn’t be any easier. We’ve helped thousands of football fanatics open betting accounts since launching in 2011 – and we’d love to help you, too!
Follow our step-by-step guide below to place a football bet online:
Which Are the Best Football Leagues to Bet On?
The beautiful game is played in every country around the world, and almost all of them have their own professional leagues.
While elite leagues such as the English Premier League and Ligue 1 are home to many of the sport’s biggest stars, other leagues such as the Belarusian Premier League and Indian Super League present ample betting opportunities for football fans.
We’ve written several football betting guides to give you an insight into different leagues across the globe. Each guide covers everything from the structure of the league to tips to help you profit from the latest fixtures and outright betting markets.
- Belarusian Premier League
- Belgian First Division A
- Chinese Super League
- Danish Superliga
- English Premier League
- Indian Super League
- La Liga
- Ligue 1
- Major League Soccer
- Primeira Liga
- Romanian Liga I
- Russian Premier League
- Scottish Football Betting
- Serie A
- Super League Greece 1
- Süper Lig
- Swiss Super League
Bet on Other Popular Football Competitions
When the league action dries up, it usually means it’s time for a major regional or international competition. Here’s some of the most popular competitions for football betting:
FIFA World Cup
The FIFA World Cup is one of the very few sporting competitions that draw attention from all countries. Every four years, 32 national teams compete against each other. Brazil has been the most successful team in World Cup history, and recent winners include France, Germany, and Spain.
UEFA European Championship
The UEFA European Championship, or Euros, also draw plenty of attention from around the world, despite the competition being limited to European national teams. The quadrennial tournament features 24 teams, with Germany and Spain enjoying the most success to date.
The Copa América is the oldest still-running continental football competition. It’s the main football tournament contested by national teams from South America. Argentina won the latest edition of the quadrennial tournament to match Uruguay’s record of 15 titles.
UEFA Champions League
Founded in 1955, the UEFA Champions League is contested by the best football clubs across Europe. The top English teams compete against top teams from Spain, Germany, Italy, and other countries. Real Madrid boasts 13 European titles, with Chelsea being the most recent winners.
A Beginner’s Guide to Football Betting Odds
To bet on football, you need to understand football betting odds – there’s no other way around it.
Let’s look at an example of fractional odds for a match between Chelsea and Tottenham.
Chelsea to win: 19/20
Tottenham to win: 3/1
Here, Chelsea is considered the betting “favourite” and is expected to win the contest.
The odds of 19/20 indicate that a £100 bet on Chelsea to win would return a total of £95 profit (and £195 total return) if they win. That’s close to double your money, and the implied probability of this outcome is 51.3%.
A £100 bet on Tottenham to win would return £300 profit and £400 total if successful at those odds of 3/1.
To determine whether you should bet on Chelsea or not, you need to first consider if Chelsea’s chances of winning are greater or lesser than 51.3%.
Can you see them dominating Tottenham and winning 3-0? You probably consider Chelsea’s win probability to be closer to 60% than 51.3%, and therefore you’ve identified a value betting opportunity.
Put your money on Chelsea.
Football Betting Odds in Other Formats
The fractional odds listed above are most common in the United Kingdom. Decimal odds are popular in many other European countries and Australia, and the United States has its own set of odds too.
From the example above, Chelsea’s odds of 19/20 would be represented as -105 with decimal odds. The decimal odds represent the total amount returned, including the original stake. Tottenham’s 3/1 odds would be represented as +300 in decimal odds, meaning a successful £100 bet would return £400.
And even if two bookmakers both use fractional odds, it doesn’t mean that their odds will be the same. Every football betting site has different odds and different returns, and some are far better than others.
If you are betting on Chelsea in that above example, would you rather bet with a football betting site that has odds of -105 or -133 ?
The wrong decision here could set you back £20 after a winning bet. Unfortunately, it’s one of the many ways that inexperienced bettors lose their money when betting on football online.
Football Betting Markets Explained
Picking a winner of a game in any league or competition around the world can be done in a matter of seconds. Picking an outright winner is the first market you’ll see when you log in and it’ll probably be the market you utilise more often than others.
However, it’s important to note that the best betting sites have a massive range of extra markets for you to consider when betting on football. Here are just a few of those markets:
Did you know that you can bet on who will score the first goal of the game? By doing so, you can get crazy odds on any player to open the scoring. Do you think that a tricky winger matches up well against those slow defenders? Check out the odds and place a bet on him to score the first goal.
Both Teams to Score
This popular football betting market is self-explanatory – it allows you to bet on whether both teams will score or not. If you predict an all-out game of football, you can back both teams to score, but if you think that one or both teams can keep a clean sheet, you can back that too.
Predicting what the score will be when the final whistle blows isn’t easy, but this is reflected in the odds. A clash between two defensive-minded teams is more likely to end in a narrow win or low-scoring draw. You can benefit from a cautious approach or lack of quality by betting on scores such as 0-0, 1-0, 0-1, or 1-1.
Or you can be as ambitious as the punter who backed Germany to beat Brazil 7-1 in the 2014 World Cup semi-final at odds of 500/1.
If you’re feeling even more ambitious, why not predict which player will score the first goal and what the final score will be? For instance, you could bet on Kevin De Bruyne scoring first and Manchester City beating Manchester United 2-1. You’re essentially combining the first scorer and correct score markets into one bet, which is reflected in much higher odds.
Bore fest or goal fest? An over/under goals bet allows you to predict whether the total number of goals scored in a match will be higher or lower than the line set by the oddsmakers. For instance, you might want to bet on over 2.5 goals in the Manchester Derby. If there are three or more goals, you win.
Asian Handicap betting has become one of the most popular ways to bet on football in recent years. With this type of bet, are betting on or against a team to cover a specified handicap. For example, a team might have a handicap of +1 and would start with a one goal head start. Likewise, a -1 handicap would require the team to win by more than one goal if the bettor wants to profit from the bet.
Football vs Soccer
Have you ever wondered why Americans and Australians say “soccer” instead of “football?”
It’s recently become known that the term “soccer” actually originated in Britain a couple of centuries ago as a kind of slang term for “association football”. But then the English folks started to call it “football” and passed off “soccer” as being possibly too American.
It turns out that every country has their own version of “football” now, and you better be careful when asking your mates to watch a game of football with you in America, Australia, or New Zealand because you might not get what you bargained for. You might end up watching the NFL or Aussie Rules.
In America, “football” is actually the sport in which Tom Brady runs around and throws touchdown passes to his wide receivers at the Super Bowl. Americans call proper football “soccer”, and their top domestic league, Major League Soccer, shows their hand in the battle.
Football Betting FAQs
It depends on which features are most important to you. Do you want to join the site with the best football odds, or the one that covers the most leagues? Perhaps bonuses and promotions matter more to you? Join one of the best football betting sites on our page to ensure you have a great experience.
It can be if you’re knowledgeable about the sport and take advantage of football betting offers. For instance, the top betting sites offer promotions such as free bets, enhanced odds, and acca insurance. Combine your knowledge and these offers with the best football betting odds to maximise your returns.
Goals markets are always popular at online football betting sites. You can bet on everything from over/under goals, which player will score first, and even on players to score a brace or hattrick. Other popular football bets include match winner, handicap betting, corners, and bookings.
Accumulators allow you to combine four or more selections into one bet slip and effectively combine them into one bet. Think Manchester City, Chelsea, Arsenal and Manchester United will win? Put them all in one bet slip to multiply your potential returns rather than betting on each team as a single.