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The Best New Betting Sites for 2022

Welcome to the best online resource for new UK betting sites. We have researched the market and found the best new betting sites in the UK.

New UK bookmakers are those which have recently set up shop and are looking to make a splash in the market. These sites can be great for bettors, as they often offer spectacular welcome bonuses and innovative betting markets that you won’t find anywhere else.

New UK Betting Sites – December 2022

4.75/5
Rated by 229 users
Claimed by 384 people this week
Check Website
Terms and conditions: Terms and Conditions apply. – Terms apply
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Payment Options

VISA
Master Card
Fastbanktransfer
Maestro
Much Better
Neteller
Skrill
+1

Average Payout Speed

0 – 24 Hours

Currencies

  • GBP
  • Operating for 10+ years
  • UKGC licensed
  • Outstanding football odds
  • Fantastic range of promotions
  • 24/7 customer support
  • No live streams available
4.83/5
Rated by 143 users
Claimed by 330 people this week
Bet €10 Get €30 + €10 Casino Bonus
Terms and conditions: Min deposit €10 • A qualifying bet is a ‘real money’ stake of at least €10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at €500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries – Terms apply
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Payment Options

VISA
Master Card
Bank Transfer
Bank Wire
Bitcoin
Citadel
Instadebit
+8

Average Payout Speed

0 – 24 Hours

Currencies

  • CAD
  • EUR
  • GBP
  • Best odds guaranteed on horse racing
  • Regular promotions and free bets
  • One of the most trusted betting sites
  • Live in-play betting and cash-out feature
  • Competitive odds and fast payouts
  • Drastically lowers limits on sharp bettors
4.81/5
Rated by 350 users
Claimed by 265 people this week
Bet £19, Get £66 In Free Bets
Terms and conditions: Full T&Cs Apply. New customers only. Stake min amount of £19 (odds 1.8 or greater) on any sporting event. Promotion available between 14/11/22 – 01/12/22. Max 4 x £10, 4 x £5, 1x £6 Free Bets credited on qualifying bet settlement on selected events. 1x claim per customer. Void, cashed out, partially cashed out bets do not qualify. Each Way bets, system bets and profit boost are not permitted for qualifying bet. Free bets are non-withdrawable & not returned with winnings. Free bets expire after 7 days of qualifying bet settlement. 18+ BeGambleAware.org. – Terms apply
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Payment Options

Visa Debit
Visa Electron
Master Card
Paypal

Average Payout Speed

24 – 36 Hours

Currencies

  • Get advice from Teddy Sheringham
  • Take advantage of regular free bets
  • Dedicated apps for Android and iOS
  • Access a wide range of virtual sports
  • Inefficient live chat function
  • Limited range of banking methods
4.5/5
Rated by 493 users
Claimed by 288 people this week
100% up to £50
Terms and conditions: Sportsbook only. Bonus is 100% of the first deposit, up to a maximum of £50. Bonus must be claimed within 3 days. Bonus code TONY50. You must wager your deposit 10x with odds of at least 1.65 withing 30 days. +18. BeGambleAware.org – Terms apply
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Payment Options

VISA
Master Card
Skrill
Trustly
Delta
Zimpler
Coinspaid
+5

Average Payout Speed

0 – 24 Hours

Currencies

  • USD
  • CAD
  • NZD
  • 18 different sports on offer
  • Offers initial sign up bonus
  • Great range of basketball markets
  • UK customers ineligible for sign-up bonus
4.5/5
Rated by 312 users
Claimed by 223 people this week
Get £35 in free bets offer
Terms and conditions: 18+ ; New customers only ; Place a qualifying £25 fixed odds bet at odds of 1/2 or greater ; No early cashout ; Free bets must be claimed within 28 days of opening ; Free bet stake not included in any winnings; begambleaware.org – Terms apply
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Payment Options

VISA
Master Card

Average Payout Speed

0 – 24 Hours

Currencies

  • Very generous welcome offer
  • Accepts users from most countries
  • Beginner spread betting guides
  • Excellent mobile app
  • Exhausting sign-up process
  • Limited payment options
4.6/5
Rated by 312 users
Claimed by 150 people this week
Welcome Bonus up to €50
Terms and conditions: New Customers only; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 100% of deposit up to £50; Welcome offers are limited to one per person, family, household address, email address, telephone number, same payment account number (e.g. debit or credit card, Skrill and etc.), shared electronic device (e.g. school, public library, workplace, mobile phone) and shared IP; Wager the qualifying deposit and bonus amount 8x within 30 days to convert bonus winnings into real money; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Certain bet types are excluded; See full terms; Terms apply; 18+ – Terms apply
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Payment Options

Bank Wire
EcoPayz
Master Card
Neteller
Paysafecard
Skrill
Ukash
+1

Average Payout Speed

0 – 24 Hours

Currencies

  • EUR
  • GBP
  • NOK
  • UKGC, MGA and SGA gaming licenses
  • No deposit/withdrawal fees whatsoever
  • Incredible VIP program (The Ten Club)
  • Standalone app for iOS and Android
  • 24/7 customer support via live chat
  • No live streaming service
4.6/5
Rated by 219 users
Claimed by 138 people this week
Get up to €50 in Bet Credits
Terms and conditions: Terms and Conditions apply. – Terms apply
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Payment Options

VISA
Master Card
eWallet
Maestro

Average Payout Speed

0 – 24 Hours

Currencies

  • EUR
  • GBP
  • SEK
  • World's favourite online betting company
  • 24/7 chat and phone support
  • Mobile app for both iOS and Android
  • Large selection of banking options
  • Wide range of sports to choose from
  • Few promotions for existing users
4.66/5
Rated by 143 users
Claimed by 196 people this week
Get £10 Free Bet
Terms and conditions: New Players Only. Free bet – one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. 18+  – Terms apply
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Payment Options

VISA
Master Card
Paypal
Paysafecard
Trustly
EcoPayz
Interac
+4

Average Payout Speed

0 – 24 Hours

Currencies

  • GBP
  • Choose from an array of generous offers
  • Enjoy 24/7 customer support via live chat
  • Browse the rewards store for unique gifts
  • Complete missions to win cash prizes
  • No live streaming service
  • Website needs a makeover
4.5/5
Rated by 513 users
Claimed by 119 people this week
Money Back As A Bonus Up to £40
Terms and conditions: 18+. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. begambleaware.org. Visit Unibet.co.uk for full T&C’s.  – Terms apply
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Payment Options

Bank Transfer
Interac
Maestro
Master Card
Neteller
Paypal
Paysafecard
+2

Average Payout Speed

0 – 24 Hours

Currencies

  • BRL
  • CHF
  • CZK
  • Award-winning and trusted brand
  • Available in multiple languages
  • Very well run site with great odds
  • Heavy focus on European football betting
  • Deposit bonuses are not industry leading
  • Small betting limits on certain sports
4.5/5
Rated by 289 users
Claimed by 92 people this week
Bet £10 Get £20 in Free Bets
Terms and conditions: New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+.  – Terms apply
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Payment Options

Cheque
Clickandbuy
Ekonto
Euteller
Giropay
Ideal
Instadebit
+12

Average Payout Speed

0 – 24 Hours

Currencies

  • CZK
  • EUR
  • NOK
  • High-street bookmaker in Ireland
  • Nice site with very easy navigation
  • Popular for horse racing and greyhounds
  • Great range of Gaelic games markets
  • Site can be buggy on some browsers
  • Customer support is poor

How We Find and Rate New UK Bookmakers

It’s not always easy to figure out which new betting sites are right for you, but we’re here to help.

We constantly scour the internet to find brand new betting sites that have just begun operating in the UK. But while we’re aware of anyone who enters the market, not all new UK betting sites are worthy of being added to our recommended list.

In order to be included on our top list, new UK bookmakers must excel in a number of different areas. Only when we’re certain that one of the latest betting sites meets our strict criteria will we give our seal of approval and feature them on this page.

Some of the many factors we consider when rating new UK bookmakers include:

Magnifying glass on laptop
Licensed

Licensing and Regulation

Nothing is more important to us than recommending safe, trustworthy new betting sites for you to play at. That’s why you will only find new UK betting sites that are licensed and regulated by the UK Gambling Commission (UKGC). By sticking with our recommended online bookmakers, you’ll know that you are playing with trusted operators that are fully regulated, meaning you’ll be treated fairly, and your money is always safe.

Number of Betting Markets

Range of Betting Markets

Every UK betting site offers football and cricket betting markets. But when it comes to more exotic markets, not every bookie has the same selection. Whether you are interested in betting on major American sports like baseball and basketball, or emerging markets like eSports, you’ll want to make sure you can place the bets you want when you sign up for a new betting site in the UK.

Free Bets and Bonuses

Quality of Bonus Offers

If you’re a new user at an online betting site, you’ll probably get a bonus of some sort. We rate new UK bookmakers on the quality of those bonus offers, both in terms of how much value they offer and how flexible they are for punters with different interests. In each of our reviews, you’ll find a full breakdown of the sign up offers available for you.

Check

User Experience

There’s nothing worse than signing up at a new betting site that seems to have everything you could ever want, only to realize the website is a chore to navigate. We judge the best betting sites on how intuitive and responsive they are, how good the mobile experience is, and whether they give you important modern options like in-play betting. If they don’t, you won’t find them on this page.

Banking Methods

Banking Methods

All new UK betting sites offer a range of deposit and withdrawal options – otherwise, how would they function? But not every site offers the same selection. We rate each of our new sports betting sites on the number of deposit and withdrawal methods available. We also check whether those methods are trustworthy and varied enough to allow you to move money in and out of the site quickly and easily.

Betting Odds

Competitive Odds

The best new betting sites offer attractive odds across all their betting markets. Imagine betting on a football team to win at odds of 2.0 when odds of 2.50 were available elsewhere. It may not sound like a big difference, but it adds up to a substantial amount when multiplied by hundreds or thousands of bets over a long period. You won’t be leaving money on the table at the bookmakers listed on this page.

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Two males celebrating winning bet

Do New UK Betting Sites Offer Bonuses?

One of the best things about choosing to play at new betting sites in the UK is that you’re likely to be welcomed with a generous bonus. New betting sites are going to be keen to attract new customers with bigger and better deals than the competition.

Welcome bonuses and free bets are offers that are given to you for opening a new account and, typically, making your first deposit or first bet.

These bonuses can come in a variety of formats. You may receive a matching percentage in bonus funds, similar to the offers regularly seen at casinos and poker sites.

Alternatively, you could receive a free bet which gives you a risk-free chance to win real money. Another popular option is incredibly enhanced odds on a bet, like 30/1 on the favourite in a football match or a horse race.

Bonuses don’t stop after you’ve made your first deposit. Loyalty bonuses reward you for sticking around by giving you regular reload bonuses and other perks as a reward for continuing to log in and bet.

Factors to Consider Before Joining New Betting Sites

We have already shown you how we find and rate new UK bookmakers on this page. However, we understand that many of you will be tempted by new sports betting sites that haven’t received our seal of approval. If you find yourself in this position, there are some factors we would like you to take into consideration before entering your personal details and depositing your hard-earned money.

Minimum Deposit Requirements

Minimum Deposit Requirements

We know that many of our loyal visitors like to bet a small amount and place a weekly accumulator in the hope of winning an eye-watering amount of cash.

If this sounds like you, it’s important that you check the minimum deposit amount accepted before registering at new betting sites. The amount will depend on your preferred banking method, but most reputable sites accepted deposits of £5 or more.

Bet Limits

Bet Limits

Whether you wish to bet pennies or thousands of pounds, it’s important that you’re aware of bet limits at new UK betting sites.

The minimum stake allowed at most major online bookmakers is just 10p, although several allow you to bet just 1p. The maximum bet limit at most sites runs into the tens of thousands of pounds.

Just make sure you check the maximum winnings T&Cs before betting so much.

Live Streaming

Live Streaming

If you like to browse the in-play section and bet on an event you can watch, you’ll need to join new betting sites that offer a live streaming service. While many sports and events cannot be streamed due to broadcast rights, all the best sites usually have at least a few streams running at any given time.

The likes of esports and tennis are regularly streamed in HD, presenting you with countless betting opportunities.

What Sports Can I Bet on at New Bookmakers?

At most new UK bookmakers, you’ll find that you can bet on almost any sporting competition from across the world. That includes both traditional sports and markets – like who will win a Premier League match – and exotic markets, such as which country will win the Eurovision Song Contest.

Whether you want to bet on football or Fortnite, cricket or Counter-Strike, you’ll find your favourite markets at our recommended new UK betting sites. The most popular markets at new bookies are:

Football

Football

From the Premier League to the Champions League, you can bet on any football match you want at new betting sites in the UK. But it’s not just major competitions: betting markets are available on leagues around the globe, from Europe to Asia, Africa, and the Americas.

Regional competitions and lower-tier matches are also covered, not to mention international tournaments like the World Cup. In-play betting is also offered at most betting sites, meaning you can take up to the minute odds on any match.

Horse Racing

Horse Racing

If you want to bet on the Grand National or Cheltenham, new UK bookmakers have you covered. You can also enjoy wagering on the biggest races worldwide, from the Triple Crown and Breeders’ Cup in America to the Dubai World Cup and more.

New betting sites often invest heavily in marketing when it’s time for big races like the Grand National. You can use this to your advantage by claiming free bet offers and capitalising on enhanced odds as a new customer.

Esports

Esports

The esports industry is growing at a rapid pace, and betting on these virtual competitions is also becoming extremely popular. From Starcraft and CS:GO to Dota, League of Legends, and Fortnite, esports betting is available at many new UK betting sites, allowing you to bet on your favourite players and teams.

There’s nothing more exciting than watching a heated match on Twitch while knowing you have money riding on the outcome. Trust us, you’ll be on the edge of your seat.

Football, odds and smartphone blending together

Do New Betting Sites Give the Best Odds?

New betting sites in the UK have a tough time competing with the big-name brands that have dominated the industry for decades. While many of the new betting sites that we recommend offer very competitive odds for punters, they can’t always afford to make their margins quite as small as their established counterparts – though this varies greatly between bookmakers and markets.

Even if a new UK betting site can’t give you the best odds on every single competition, they often have bonus offers that the established bookies won’t match. That means that there’s still plenty of value to signing up for a new betting site, as you can take advantage of their promotions even if you still want to make some of your bets at another bookmaker.

How to Deposit and Place a Bet

If you’ve never done it before, getting started at a new betting site can feel a bit confusing. But fear not, it’s easy to get money into your account and place your first bet. Here’s a quick step-by-step guide to depositing and betting at new UK betting sites.

Step 1

Choose a Betting Site

The first thing you’ll need to do is choose a betting site to join. The easiest way is to look at our recommended new UK bookmakers, pick one that appeals to you, and click on our link to go to their website.

Step 2

Open an Account

To open your account, you will have to supply some basic information like your name and address. You’ll also have to choose a username and password. Once you’ve submitted this information, you’ll have an account you can use to log into the betting website.

Step 3

Make Your First Deposit

Now that you have an account, you can click on a cashier link to make your first deposit. You’ll be able to choose from a variety of banking options to put money into your account. Pick your preferred method, enter any required information, and tell the site how much money you want to deposit. Submit that information, and your deposit will be made instantly, giving you money to bet with.

Available Banking Options

There are a number of different deposit and withdrawal options offered at new UK betting sites. Traditional methods include making a bank transfer or using a credit card. However, there are other alternatives available, including:

  • E-wallets like PayPal, Skrill, and Neteller
  • Prepaid voucher systems like the Paysafecard
  • Cryptocurrencies like Bitcoin
Step 4

Place Your Bet

Now that you have money in your account, you can place your first bet. Find the sport or competition you want to bet on from the list provided by the bookmaker.

Click on the team or individual you wish to back, type in how much you’d like to bet, and click submit. Your bet will then be accepted, and you can sit back and watch the results come in! If you win, your earnings will be placed in your account soon after the bet resolves.

Male betting on laptop and smartphone

Do New Betting Sites Allow Mobile Betting?

Not only do new betting sites in the UK offer mobile betting, it’s actually the most popular way for punters to place their bets. This is because it’s the most convenient way for you to wager at a moment’s notice, no matter where you are.

If you’re looking to place a few quid on an in-play football match that you’re watching live, you can do so from your mobile while you’re in the stadium, for instance. All bookmakers know this, which means you can be sure that any new betting websites you join will have a full suite of mobile betting options.

Frequently Asked Questions

Are new betting sites trustworthy?

Yes, just make sure they fully licenced and regulated by the UKGC. This guarantees that the site has good security and can be trusted to take your bet, despite being new.

Do new betting sites offer no deposit bonuses?

Many new UK bookmakers do offer no deposit bonuses, allowing you to place one or more wagers at absolutely no risk. Be aware that these promotions are typically fairly small, and there may be limits on how much you can win from a no deposit bonus.

Do new betting sites accept PayPal?

Many new UK online bookmakers accept PayPal as a deposit and withdrawal method. Since most people have PayPal accounts, this is a very popular option thanks to its speed and convenience.

Why should I join a new UK betting site?

New UK betting sites offer you the chance to earn generous bonuses, bet on new markets, and enjoy the latest in mobile gambling technology. It’s also great to have accounts at several UK betting sites so that you can shop around for the best odds each time you want to place a bet.