Bet9ja sport is a relatively new bookmaker in the burgeoning country of Nigeria. With only one or two other established bookmakers, the brains behind Bet9ja took it upon themselves to launch their own service back in 2013. In addition to their online service, the firm also has physical shops for bettors to strike their wagers at. As well as offering a bookmaker, Bet9ja also provide clients with the option to use their casino, bet live and play virtual games.
The company are licensed by the Lagos State Lotteries Board and are able to operate in all states in Nigeria where betting is permitted. The firm aim to draw upon the best betting practices in both Africa and Europe, with the customer service based in Africa, and the technology side of things located in Europe. Can Bet9ja sport strike the right balance and can they compete with the other big bookmakers in Nigeria? We find out.
Viewing on a Desktop?
Sticking to a patriotic theme, Bet9ja utilize a white and green color scheme on their site (with a smattering of red). At first look, the website looks to have been very well designed and has a range of tools and features that make it user-friendly. Bet9ja haven’t tried to re-invent the wheel, and have adopted the three-column layout – sports on the left-hand side, live and upcoming odds in the center of the page and the bet slip is on the right-hand side. There are some nice additional features such as the ability to search directly for bets, check out odds for upcoming events based upon their start time and there is also the option to filter games/selections by the odds. Prices for events are displayed in decimal odds and everything is well spaced out and easy to understand.
In the words of Big Shaq – check the statistics. Bet9ja sport has sought to give bettors access to as much information as possible and by a number of sports is a bar chart icon. By clicking on this link, users are directed to a statistics page powered by Betradar, where they can access a plethora of different stats and data pertaining to each game/match.
Overall, the website is very easy to navigate around, is intuitive and has been well developed.
Bonuses And Promotions
Bet9ja sport offers customers a lucrative looking 100% sign up bonus (up to ₦100,000) when registering an account. When the deposit has been added to the account, the full amount must be staked on any selection with odds of 2/13.00+2002.002.00-0.50 or greater (it is not necessary for customers to stake the full deposit in one single bet) before the bonus is activated. Once the bonus has been credited to a client, it must be wagered 10 times on any sport, again with minimum odds of 2/13.00+2002.002.00-0.50 . Those terms are stringent, as many Euro bookmakers will have minimum odds of 1/12.00+1001.001.00-1.00 . Stipulating the minimum odds must be 2/13.00+2002.002.00-0.50 is giving clients a slim chance of retaining the bonus by the time it is withdrawable.
Bet9ja sport satisfies the betting appetite of the majority of bettors by offering 21 different sports. Soccer (football) is the dominant sport in Nigeria and Africa in general, and it is listed as the first sport, with gamblers given the options of betting on football matches or specials which include ante-post bets and league totals etc.
The coverage of English football is deep. The competition goes all the way down to the Isthmian football league. Odds for the English Premier League are solid if not spectacular, with matches compiling to 104-105% 72 hours out from the games. Drop down the leagues and as the standard lowers, the margins become higher, with total book percentages of 108-109% common. This is an industry-wide practice, as in the lower leagues, there is less knowledge on the teams, fewer numbers to crunch and statistics are not so widely available, so bookmakers have to create odds with less information.
There is solid basketball coverage with the NBA being the main focus (there are also odds for matches from several European leagues such as Spain, Poland, Slovakia and Sweden). The moneyline odds are reasonable with matches compiling to around 106%. There are a variety of other bet types such as handicaps, over/under, win margins, first half, first quarter scores etc.
Ice hockey is an increasingly popular sport around the world and Bet9ja cover matches from 15 different countries around the world, as well as international contests. The countries are mostly based in Europe, but again the emphasis is on the NHL in the USA. Twenty-four hours before a number of league matches, the odds were, unfortunately, not great. The 1X2 compiled to an average of 112% which is not particularly generous when considering the NHL is the premier hockey league worldwide and has good coverage (so there is strong knowledge and accurate markets can be formed).
Other sports included by Bet9ja include golf, snooker, table tennis, water polo, floorball, cricket, handball, and rugby.
On top of the conventional betting offering, Bet9ja sport also has the Super9ja. Clients can log in and select the scores for the ten chosen games for that week. If they guess all correctly, the pay-out is ₦ 100,000,000 (there are other prizes for the top players each week). This is a nice feature for casual bettors who want to aim at big jackpots.
At present, Bet9ja sport only offers their services to clients who are based in Nigeria, and as such clients from all other countries are restricted.
Bet9ja offer a plethora of different methods for clients to fund their accounts:
Webpay with Naira Debit Card (Min ₦100/Max ₦10,000)
NIBSS eBillsPay (card dependent)
UBA Email Moni App (card dependent)
GT Bank Online/Mobile Transfer (Min ₦10/Max ₦9,999,999)
PayCom – (Min ₦100/Max ₦100,000)
Instant Bank Deposit (Min ₦100/Max ₦9,999,999)
ATM (card dependent)
Quickteller (card dependent)
Skye Bank (Min ₦100/Max ₦500,000)
There is only one method for withdrawals – bank transfer. The minimum withdrawal is ₦5000 and the maximum ₦9,999,999. Customers need to upload their account information in order to withdraw their funds.
Bet9ja sport provides a solid range of options for customers looking to get in touch with a member of staff. The quickest way to get an answer to a question is to call on 01- 4405145 or 01-2796666. The telephone service is manned from 8 am to 9 pm. If they prefer, bettors can e-mail Bet9ja at email@example.com and can anticipate a reply within 24 hours. Finally, if they would rather use pen and paper (or ink!), the bookmaker’s physical mailing address is:
9 Funsho Williams Avenue,
By Fire Service Station,
Ojuelegba Bus Stop, Lagos
Unfortunately, Bet9ja sport does not have a live chat function on their website. They do however have a Twitter page which seems to be maintained well and queries are answered punctually.
The FAQ section on the Bet9ja sport website is comprehensive and very helpful. They have general info, payments, sport, racing, and extra. Furthermore, there is a fantastic tutorials page. This covers almost everything – from how to deposit, to how to place bets, to how to cash out. Bettors can find answers to almost all of their questions on the FAQ page.
Bet9ja sport has shrewdly invested in a mobile-optimized website that automatically loads when visited from a handheld device. As with the main desktop website, the mobile site has also been carefully designed and curated and gives the user a positive experience.
The list of popular sports and links are located on a scrolling banner at the top of the page and the soccer is located in the centre of the page. Clients are able to access the list of sports by clicking on the menu bar at the bottom left hand side of the page, and they still have the feature to search for bets using a team/competitor name etc. What is probably most impressive about the mobile optimised website, is the responsiveness and speed of loading. Often betting sites can be cumbersome and slow to load, but Bet9ja have developed a really smart and user-friendly site.
Bet9ja sport has a very professional setup and covers all of the major aspects needed to be a successful online bookmaker. Of course, there is room for improvement, but for Nigerian citizens, they provide a very good option.