Novibet bookmaker is a Greece-based bookmaker aimed at a British audience. It holds a license with the UK Gambling Commission through Novigroup Ltd. In a relatively short time – it launched in 2010 – Novibet has become a significant player in the sports betting industry, not least because it tries, and largely succeeds, to cater for everyone.
One look at the site’s front face will tell you its bookie is its lead feature but sitting neatly alongside the sports betting tab are others for In-Play, Casino, Live Casino and Virtual Sport.
Worthy of a mention is that Novibet bookmaker is registered with IBAS – the Independent Betting Adjudication Service – which acts as an impartial arbiter on disputes that arise between betting/gambling operators, and the company also operates a Responsible Gambling Policy.
In what is typical Novibet fashion, there is no messing around with ‘intro’ pages, which greet you with fancy offers and graphics before eventually heading you to the meat of their content. Novibet bookmaker takes you straight to the action, with its homepage defaulting to the ‘Sports’ tab.
Another big tick for them is that while this bookie follows the traditional norms, and thereby offers the bettor a page that is familiar and easy to negotiate, it also offers a new twist on the industry standard layout.
While they have stuck with the left sidebar/main body/right sidebar theme, they have cleverly used graphics rather than words in the left sidebar in order that it barely impinges on the main body of the page. Not only does it look good, it works beautifully, with each sport and associated category represented by a simple image; a single click then opening the plethora of betting options available under each category.
Cleverly, that single click opens a new page that’s divided into two halves – major events down the left-hand side, current and upcoming matches down the right side. It works perfectly and offers the bettor all the information needed to place a bet.
In addition, in the left sidebar, a★ hides a few more goodies. A single click opens a drop-down menu that offers 12 different competitions, fun bets, and specials, including Champions League and Europa League football, and some basketball and tennis specials.
The sidebar is completed with two icons: one for live scores and one for statistics, both which open a new page crammed full of bets and data respectively; the stats being of a very sound and detailed quality.
The main body of the page continues the split-page theme, with the left side showing a listing of live events, headed by, when applicable, some ‘Hot Right Now’ soccer matches and followed by a large selection of live matches from a mixture of sports. A single click on any given line opens a page with all the data and analysis needed to make a live bet.
The right-side of the main body shows a selection of ‘Top Bets’, presented in sections for football, basketball and tennis, and a rotating ad that offers ‘Outrights’ – the chance to pick an outright winner in a league/tournament/competition – and special bets.
The page is headed by two images (one in each column): one highlighting their top ‘live now!’ feature bet and the other their fantastic ‘100% payout’ bet that we’ll come onto in the Sports Markets & Odds section of this review.
The right-hand sidebar follows tradition and is headed by the betting slip, closely followed by a one-off ‘match of the day’ type bet, where you are given a one-click opportunity to select the correct match score.
The sidebar is complete with a selection of graphic boxes that contain offers and information – including Cash Out, Price Boost and Bet Referral – and another link to the statistics tab. Each one is useful, well-presented and informative – a more-than-handy trait that applies equally to the whole site.
Also, well worth a look is the Virtual Sports tab that is located on the main page. This is ideal for those looking for an instant bet, with virtual football and virtual tennis on offer 24/7. Worthy of note too is that Novibet bookmaker’s betting software is tested for fairness and functionality by trusted independent auditors to ensure their virtual games are fair.
Bonuses & Odds
Novibet bookmaker offers a wide range of ongoing promotions, the ‘100% Payout’ promotion being the pick of the bunch.
As a general rule, most companies compile odds to an average of between 105% and 106% (the closer to 100%, the more competitive), so with Novibet’s average at the time of this review being 105% they already offer odds at the competitive end of the market. However, on a daily basis, they offer a match or event in which they set their odds margin to 0% (no profit margin). This guarantees enhanced odds and therefore much better value. As mentioned above, the event eligible for the 0% Odds Key is situated – with its start time – above the “Top Bets” section on the main page.
Value is to be found everywhere on Novibet bookmaker but common-sense dictates that the odds for the less mainstream sports will be further in the bookmakers’ favour, as there is less information available and fewer experts who can provide reliable insight.
Another attractive promotion aimed at football fans is Novibet’s The Match Ends at 88-Minutes feature. This guarantees the bettor the win if their team is leading at the 88-minute mark, taking away the stress of watching your team blowing a lead late in the game and costing you valuable cash in the process.
There are also a couple of juicy promotions aimed at those who like to chase larger pay-outs through accumulator bets. The No-One Loses Insurance is a great way to salvage an otherwise losing parlay because if, for example, you have a 5-legged accumulator and you nail the first 4 games, this promotion ensures you would at least get your original bet refunded if the 5th match goes wrong for you. Clearly, not as good as the win but getting a refund on your initial wager is better than walking away with nothing.
Another great offer is their Auto Price Boost. This enhances the odds on any parlay that has three or more legs and, depending on the number of legs, a percentage is added to the winning amount. For example, a three-game parlay will have 5% added to the potential payout and a four-way parlay will have 10% added to the potential pay-out. This increases incrementally up to a winning 14-way parlay, which would get a 100% price boost. Handily, this is automatically applied when you fill out your betting slip, with no restrictions on leagues or sports and you can get the Auto Price Boost on in-play wagers too.
What Novibet bookmaker doesn’t offer is a regular welcome bonus – albeit this is more than compensated for with the other excellent promotions – but they do vary their offers from time to time and so be sure to regularly check out their promotions page.
The number of sports on offer is more than adequate – 22 at the time of this review – with all of the popular sports amongst British bettors included, with the exception of horse racing and greyhounds. Also included on Novibet are markets for politics, entertainment, and Eurovision!
Novibet bookmaker offers a superb 24/7 customer support service for their punters. All the details can be found under the ‘Customer Support’ link at the foot of the page, although the Live Chat function is but a single click away via a red tab at the top of the homepage. Alternatively, customers can e-mail email@example.com, speak directly to a customer services representative by calling their hotline or even make contact via Skype.
Mobile & Tablet
It is a mobile-optimized site and if you are betting on a phone or tablet you are presented with a configuration that matches the desktop version and works perfectly. It configures nicely for both iOS and Android, is easy for customers to navigate around and is very responsive. While there are currently no apps, given the quality of its mobile optimization this presents no problem.
Cash-out is an automated process on Novibet and so this is generally at the speedy end of the scale, with pay-outs generally processed within 24 hours.
Novibet bookmaker has created an excellent site that does everything both the discerning and part-time time bettor would expect from a quality bookie. It’s slick, intuitive and stylish.
They have a fine grasp of the requirements of the average bettor and have done everything in their power to create a near-perfect betting experience. It’s betting made easy, with an added bonus being the excellent range of promotions on offer.
Two minor gripes would be the lack of a live stream facility and the absence of a welcome bonus for new customers, but both are more than compensated for by the other goodies on the site, particularly the 0% commission odds bet.
All in all, Novibet have got it right and have made a good job of offering their customers a betting experience that is right up there with those provided by the big boys.