Interwetten are currently licenced out of Malta and have been in the sports betting game since 1990. They were founded as a telephone service and went online in 1997. Primarily a sportsbook, in 2012, Interwetten added live betting, a casino and a range of different games. Since the inception of their casino and entertainment section, have they managed to pay enough attention to the sportsbook, and can it compete with other established online bookmakers?
Customers visiting the Intewetten site will first land on the homepage with access to the various areas of the website. A bright, airy yellow and grey theme is used, with black menu bars and text. There are sliding banners advertising some of the highlighted sporting events for the evening and underneath are graphics inviting customers to play the casino and games. Clicking on the sportsbook on the left hand side of the menu bar at the top of the page, allows customers to see the range of sports and events on offer.
The list of different disciplines can be found down the left hand side. There is no ‘search bar’ as such, but customers can use a time bar which filters events by how soon they are starting. There is also the option to see all the events with odds under 1/12.00+1001.001.00-1.00, live betting and immediate upcoming action. The centre of the page is reserved for live betting, and popular markets and the right hand side has more advertising for jackpot games, and a list of the top 5 recommended bets. The bet slip can be found in the menu bar in the upper right hand corner of the page.
By the side of the betting for each match/game, there is a small bar chart icon. This enables customers to visit a statistics section to analyse past results and other data, which helps with the decision making process.
There is a mobile web app which is automatically loaded when visiting the site from a mobile device. There is the option to add an Interwetten icon on users home screens so they have quick access to the service. Customers have can view the sportsbook, live betting and the casino on the app, and again it is well designed and users can fluidly transition between different sections of the site
The Interwetten website can be viewed in ten different languages; Czech, German, English, French, Greek, Italian, Portuguese, Spanish, Croatian and Turkish.
The depth of football betting in terms of leagues covered, is reasonable. All of the major European leagues are covered, as are international competitions such as the African nations, however there are no odds for the less heralded competitions such as the Kuwait Crown Prince Cup or the India I-League (Bet365 have both of these).
The number of extra bet types for each game is poor in the English Premier League (the competition that attracts most betting interest from around the world). Five days before kick-off, there were just 22 additional bet types for each match. At the same time, Bet365 had 72, BetVictor 72 and Bwin 95. The markets are more extensive for the German Bundesliga – further evidence of Interwetten’s concentration on customers from the region. Again, five days before the matches, there were 59 additional bet types for each game. These included correct scores, under/overs, Asian handicap, time of first goal markets etc. Bet365 and BetVictor had the same number of additional bet types for matches from both leagues, whilst Bwin had 103-138 extra markets depending on the games. Even though Interwetten specialise in German football, their markets do not compete with the industry elite.
Basketabll coverage extends as far as the NBA, German BBL, the Euro League, Euro Cup, Euro Challenge and the Korea KBL. In the Euro Cup games, there are 16 additional bets, Bet365 have 19, BetVictor 4 and Bwin 9. Intewetten are relatively more competitive when it comes to basketball.
The ice hockey odds on offer are competitive. For the German Eishockey Liga match between Dusseldorfer EG v EHC Munchen, Interwetten’s 1X2 market came to 107.9%. This was not quite as generous as Bet365’s 106.6% book, but was superior to both BetVictor (112.6%) and Bwin (108%). The closer to 100% the odds in a market equate to (when expressed as percentages), the more competitive they are.
The football odds are not particularly appealing. For the English Premier League game between Chelsea v Manchester City, five days out, the total book percentages were as follows:
BetVictor – 104%
Bet365 – 105.4%
Bwin – 106.9%
Interwetten – 108%
BetVictor and Bet365 will typically push out their odds as match day approaches, typically working to a 102.5-103.5% book by kick-off. Regardless, they are more competitive than Interwetten, whose 108% book is poor value for the league about which there is the closest to ‘perfect knowledge of teams and all variables. A 108% book would be acceptable for a League Two game, but not the top tier. The odds also compiled to similar percentages for the German Bundesliga.
Interwetten have a sign up promotion where customers can gain a 100% bonus up to the maximum value of €100. The bonus must be staked at least five times with minimum odds of 7/101.70-1430.70-1.430.70 on each selection. It must be activated within 14 days. This bonus is only available to customers residing in Germany, Austria, Switzerland, Spain, Cyprus, Holland, Liechtenstein, Luxemburg, and Monaco.
The bonus is decent and the turnover conditions are not too stringent, but the limited number of countries eligible, is a negative.
Interwetten’s customer services are comprehensive, befitting a company who are established in the market. In addition to an online contact form, there is an email address (firstname.lastname@example.org), telephone number (+35 623 276 355), fax (+35 623 276 444) and address:
Interwetten Gaming Ltd.
The Globe Building 120, The Strand
Gzira GZR 1027
The telephone number is manned 24/7
There are plenty of options for customers wanting to fund their Interwetten account, as you can see from our payments options at the side of the page.
Interwetten are a firm who clearly know the bookmaking business well. They have a nicely designed website, a decent number of sports and an extensive and reachable customer services team. Their down fall is football market depth, and odds competitiveness. There should be no reason for a large and established company to incorporating such hefty margins into their matches from the top leagues around Europe. At the very least, they should cut off a couple of percent from each game. The sign up bonus is solid, albeit confined to too small a number of countries. With near on 80% of customers coming from Austria, Germany or Switzerland, the site definitely seems geared to the interests and betting preferences of those nationalities. It is potentially worth having an account with Interwetten for the more ice hockey and the niche events, but for football, it should be avoided.