Flemington Sportsbet is about as Aussie as it gets. No nonsense, what you see is what you get. The company is Victoria’s longest-serving bookmaker and they have been in operation in one form or another since 1989.
Flemington provides betting on a number of sports that are popular in Australia, as well as offering odds on other events from around the world. They also provide a full service on all domestic racing action, with horse racing, greyhound racing and harness racing meetings all available through the website. The bookmaker is licensed by the VCGR (Victoria Commission for Gambling Regulation) and is regulated by Racing Victoria Limited, so they are a legitimate outfit. With safety assured, it is now time to take a look at the bookmaker in more detail, analyzing how competitive the odds are, what sports are available on the site and how easy the bookmaker is to use.
The Flemington Sportsbet website is fairly basic and adopts the three-column layout that is used by the majority of bookmakers worldwide. Down the left-hand side of the page is the list of sports on offer. The center plays host to all of the markets and odds and the bet slip sits in the third column on the right. The website is easy to navigate around and everything is straightforward.
Although they have previously offered sign up bonuses for new customers, Flemington Sportsbet is not currently providing any bonuses, promotions or incentives to open an account. This is disappointing, as new customers always like a little bit of free action.
Sports & Markets
The list of sports on Flemington Bookmaker’s website couldn’t be considered extensive, with just the main sports covered. Bettors can strike wagers on Aussie rules, baseball, boxing, cricket, American football, ice hockey, motor racing, rugby league, rugby union, soccer, and horse racing.
Unfortunately, on a worldwide stage, the odds offered at Flemington Sportsbet are not particularly competitive. That is not to say that they are obscene and the company is taking huge margins, but in an increasingly competitive market where bookmaker margins are getting eroded, any seasoned bettor will be able to identify a discrepancy in odds. Looking at the football action, and the English Premier League, the average total book percentage for the majority of games compiles to around 107%. To put this into perspective, most top European bookmakers will work their odds out to around 102.5-105% (a book of 100% would indicate that there is no inbuilt profit margin).
Flemington Sportsbet is obviously an Australian bookmaker and many of the clientele will be interested in the betting on popular sports such as Aussie Rules and Rugby. The odds for the win market on games in the Aussie Rules are a little better than for football, with the win market for each match averaging 105.8%. In addition to being able to bet on the straight moneyline, there are options for bettors to strike wagers on the Asian handicap (both sides are offered up at 9/101.90-1110.90-1.110.90 ), the points line and total points in each game. There are also a limited number of ant-post win markets.
Boxing odds are not bad, compiling to 106.5%, but Flemington Sportsbet only provides win odds. There is no method of victory, round betting or any sort of prop bets which offer up the opportunity for clients to win big for relatively small stakes. Another gripe about the bookmaker is the lack of coverage from around the world. For instance, when going back to football, there are only odds for games from 9 different countries in the world. It is commonplace for bookmakers to have betting markets from 30+ different leagues and jurisdictions.
There is a racebook at Flemington Bookmaker. They cover all of the horse racing, greyhound action, and the harness racing. The odds are determined by the TAB – an Australian form of pool betting, so the margins are not set by Flemington.
There are three main ways for bettors to get in touch with the customer service representatives at Flemington Sportsbet:
Phone – 1800 372 372/+61 3 9214 0005
E-mail – firstname.lastname@example.org
Post: PO Box 539, Ascot Vale, VIC 3032, Australia
The company are also active on social media and will interact with clients and prospective customers alike through Twitter (@FSBet) and Instagram (@FSBET.COM.AU).
There is no FAQ section per se but the rules link (located in the upper right-hand corner of the screen) covers some general questions. Bettors will have to get in touch with customer services with one of the above-mentioned methods to get answers to more specific questions.
Residents from the following countries are restricted from using the Flemington Bookmaker website;
Afghanistan, American Samoa, Aruba, Bahamas, Bahrain, Barbados, Belarus, Belgium, Bulgaria, Burma, Brazil, Canada, China, Congo (Republic of the), Cote D’Ivoire, Cuba, Cyprus, Denmark, France, French Guiana, French Polynesia, French Southern Territories, Germany, Greece, Guadeloupe, Guam, Hong Kong, India, Iran, Iraq, Ireland, Israel, Italy, North Korea, Latvia, Lebanon, Liberia, Libya, Macau, Marshall Islands, Martinique, Mayotte, Mexico, Micronesia, Myanmar, Netherlands, New Caledonia, Nigeria, Northern Mariana Islands, Pakistan, Palestinian Territories, Philippines, Poland, Puerto Rico, Republic of South Sudan, Reunion, Russia, Rwanda, Saint Barthelemy, Saint Martin, Saint Pierre and Miquelon, Serbia, Sierra Leone, Singapore, Spain, Sudan, Syria, Taiwan, Tanzania, Timor-Leste (Democratic Republic of), Tunisia, Turkey, Turkmenistan, United Kingdom, United States, Vatican City State, Virgin Islands (US), Wallis And Futuna Islands and Zimbabwe.
Flemington Bookmaker facilitates the following payment methods:
Direct Bank Transfer
Credit card withdrawals
Australian Dollars, US Dollars, NZ Dollars, Pounds Sterling, and Euros can all be used on the website.
Betting On The Move
Flemington Sportsbet has a mobile-optimized website which loads automatically when visited from a handheld device. The landing page adopts the same red, white and orange theme as the desktop bookmaker and bettors are immediately given the option to choose from the racing or from the sports. By selecting the sports, clients are given a list of all the different events and odds. Once a bet is chosen, the bet slip will automatically load and customers are given the option of adding more selections or inputting their stake. There is access to banking and most of the features that are available on the main site, and the Flemington Sportsbet mobile app will load on any handheld device or tablet.
Flemington Bookmaker are established, but they need to expand their services and number of markets to compete in today’s sports betting environment