Cashpoint (owned by Cashpoint Malta Ltd) are an online bookmaker operating under a licence from the Lotteries and Gaming Authority of Malta. They are also licenced and regulated by the UK Gambling Commission for customers in the UK, meaning that they must adhere to any IBAS ruling in the case of a dispute. Cashpoint have become the official partners of professional German football teams Vfl Wolfsburg and Hertha BSC, so does their increasing marketing operations reflect a reputable betting company with plenty to offer customers, new and existing? We take a look.
There is no fancy landing page, it is straight into business with Cashpoint’s website, as customers land on the bookmaker. Access to the live betting and the inevitable casino can be found at the top of the homepage.
A black, grey and yellow theme works well and the site is easy to navigate around. The list of sports covered can be found on the left hand side of the page, with a logo appearing by each discipline. The odds for upcoming events are displayed in the centre of the page, with users able to flick between sports. The design here is slick and clear. Customers can log in at the top right of the page and are able to view their bet slip directly beneath.
There is a statistics area of the site, powered by market leader Betradar. Customers are able to access the statistics by clicking on the small chart logo by each game, or by visiting the direct link underneath the list of sports.
The one gripe about the website is how the list of different leagues and countries are laid out when clicking on an individual sport. Instead of utilising an alphabetical order list with sub sections for each league in different countries, there is a long jumbled list of the different competitions from around the world, making the process of finding the right league and match an arduous one. The lists could be much better organised.
Cashpoint do offer a mobile version of their website, which is available on Android, iOS7 or as a mobile website. There is no need to download any app and the firm have introduced several features such as the ‘Now’ button to help customers access the events that are starting imminently, or are in play.
The site can be viewed in English, German, Italian, Greek, French, Dutch, and Danish.
The list of sports on the Cashpoint website is reasonable, but does have some noticeable omissions. Football is the most popular sport with over 9000 markets/bets available at the time of review. Ice hockey is a comfortable second, and if followed by basketball. More marginal sports such as cross country skiing, biathlon and water polo are covered, but there are no markets for either rugby league or union, golf, boxing or MMA. There is also no horse racing or greyhound racing.
When clicking on the football, the first two countries that appear are Germany and Austria. This is perhaps indicative of which regions Cashpoint generate most of their business from. The football coverage is not the best in terms of the number of countries covered from around the world, but the depth of leagues around Europe is quite impressive – with the English fayre going as far as the Northern and Southern Premier League, the 7th tier of the English pyramid.
Cashpoint are lagging behind their rivals in terms of number of bets/additional markets for each football match. Taking the Derby County v Leeds United game on the day of kick off, on top of the 1X2 odds, there were only an extra 23 additional bets. For the same game, Betway had 101 bets, SkyBet 55 and Coral 135.
The ice hockey coverage is very solid. While most firms cover the NHL, Cashpoint have matches from Canada, Austria, Germany, Switzerland, France, Russia, England, Czech Republic, and the Scandinavian leagues. For a relatively small firm, this list is quite impressive and again demonstrates Cashpoint’s target market of central/northern Europe.
The live betting section includes a range of different sports including football, ice hockey, basketball, handball and volleyball. Again the statistics section can be accessed by clicking the button by the side of the game, and this helps customers make an informed decision on the match they are betting on.
Cashpoint’s odds are very competitive. Looking at the German Bundesliga game between Vfl Wolfsburg v Bayern Munich, the Maltese firm offered the most generous odds when compared to Skybet and Betway (Coral did not have odds up for this game). The total book percentage for Cashpoint was 104.1%, whilst Betway’s odds compiled to 105.4% and Skybet’s 105.7% (the closer to 100%, the more competitive the odds).
Looking at the ice hockey game between the Florida Panthers v Montreal Canadiens, Cashpoint again perform reasonably well, although their odds are not the best. Betway worked to a 107.8% book, Cashpoint worked to a 108.6%, whilst Skybet and Coral both compiled to a 110.7% book.
Cashpoint’s competitive odds across the board are likely to stand them in good stead as they try to attract new business.
The level of customer service is poor. The only form of communication for punters is via a solitary email address – firstname.lastname@example.org and there is no indication of how many hours/days per week this service is manned, nor the expected time in which customers can expect a reply. It doesn’t scream of transparency.
New customers are eligible to participate in a 100% matched sign up bonus, where they can receive up to €100 on their first deposit (or currency equivalent). The deposited amount, equivalent to the bonus amount, has to be turned over 8 times on sports bets, with minimum odds of 1/12.00+1001.001.00-1.00 on each selection before the bonus is released. These terms are rather ambiguous and there is no indication of any turnover requirements for the bonus once it has been activated.
Cashpoint do offer other concessions, such as percentage bonuses on accumulators placed on live betting and member cards where bonus points can be accumulated.
Cashpoint have an extensive number of options for customers looking to fund their accounts.
For those wishing to use an e-wallet, Neteller, Paypal and Moneybookers (Skrill) are all available.
All of the usual Visa debit/credit cards can be used and Diners and Cartasi credit cards are also accepted (not many firms take these)
Cashpoint accept bank transfers and also take Paysafecard, Paybox and pre paid cards.
Cashpoint would not necessarily be known to many punters from the UK, but the firm seems to be establishing themselves in central Europe, as partnerships with Vfl Wolfsburg and Hertha BSC will attest to. There are certainly positive aspects to the firm such as very competitive odds and an aesthetically pleasing website. Areas for improvement include the organisation of markets for each sport, a larger variety of disciplines and a more transparent and extensive customer service department. For those with an interest in ice hockey or basketball, a Cashpoint account is definitely worth having.