Black Type Bookmaker is a UK based and relatively new online bookmaker purporting to be old school in their approach to laying bets. They claim to lay ‘proper odds’, providing industry-leading margins on all major sporting events, in addition to guaranteeing to accept decent sized stakes from bettors (online sportsbook restricting customers to minute bets as soon as they are successful is one of the biggest complaints nowadays). The name of the company suggests that horse racing is at the heart of their service (black type refers to the top races). In this review, we assess whether these claims are true, and look at all aspects of the sportsbook.
Black Type’s website utilises a teal, black and grey theme, with a horse racing picture in the background. The centre of the page is populated by live matches and upcoming events. The list of sports can be found across the horizontal menu bar towards the top of the page, and the bet slip is located on the right-hand side. All of the links load very quickly and the website has been well designed.
Bonuses & Promotions
Black Type Bookmaker currently offers a welcome bonus for UK customers when you register an account. Another concession currently on offer to sportsbook users is accumulator insurance – if a bettor placed a wager on a 5 team+ accumulator and one leg of the bet lets them down, then the stake will be refunded in the form of a free bet (up to a maximum of £20). At least 3 of the selections must be placed at odds of 1/21.50-2000.50-2.000.50 or greater and the free bet will expire within 7 days of being credited to customer’s accounts.
Serious Sports Betting
The bookmaker specialises in Horse Racing and Football, and offer a total of 20 different sports for their clients to bet on. All of the events on offer are popular disciplines in the UK and Ireland, with most of the sports being fairly mainstream. Irish sporting experts are catered for, with GAA Hurling and GAA Football markets compiled. Other sports include Greyhound racing, Australian Rules Football, Baseball, Darts, Cricket, Snooker and both codes of Rugby.
Horse racing forms the backbone of Black Type’s service. The company claim to lay a proper bet – and they guarantee to accept bets to win at least £500 at all UK & Irish meetings. Therefore, if a customer sees a 5/16.00+5005.005.00-0.20 shot they like, then they would be able to have a minimum of £100 on that selection (potential for £500 profit). Being old school, they don’t price up the races before the night of action and prefer to wait until 08:30 am on the morning before the action – this is probably to protect themselves and maintain their £500 guarantee, as often the odds the night before racing are wide of the mark and are exploited by shrewd bettors.
Several days before the Premier League fixtures, the odds were available, and they were reasonable. Looking at 5 fixtures, the odds compiled to an average of 104-104.5% (the closer to 100% the more competitive the odds). These margins are definitely strong and better than the industry average but fall short of being market leading. The number of additional markets is fairly small – 32 extra bet types on top of the 1X2 markets (at the same time, industry giant Bet365 had 105). They have Total Goals, Asian Handicap betting, Handicap, Correct Score, Half Time/Full Time and more.
In the Black
As expected, Black Type only offer the option to deposit and bet in £ sterling, and customers can only deposit using the following debit/credit cards:
In the Red
At present, only customers from the UK are accepted, and as such, clients from all other countries are unable to sign up for accounts.
Customer service is definitely an area where Black Type could improve. When clicking on the Contact Us link on the website, the only option available is an e-mail form. There is no live chat nor a phone number for customers to use. There is a generic e-mail address that anyone having trouble logging in or registering can use (firstname.lastname@example.org), but there is no mention of hours of operation etc.
Black Type’s mobile-optimised website has been very well put together. The main links are at the bottom of the page – In-Play, Horses, Football and Bet Slip. Quick links can be found towards the top of the page and live betting is in the centre of the page. The mobile website is intuitive, responsive and optimally designed.
Black Type Bookmaker is a refreshing sportsbook in so far as they are old school in their approach – they guarantee to accept bets to lose up to a certain amount (£500 on horse racing and £1000 on most sports). Their odds on football are very competitive, if not market leading, and the fact that they lay a decent bet is likely to attract a good number of shrewd bettors who are restricted with the other online bookmakers. The company subscribe to IBAS (an independent arbitration panel) so appear legitimate and overall they are definitely recommended.