First off, who is Lenny? Apparently he is super, and according to the fable on the website, he is the man in the know, hearing about multi-million pound transfers before they happen. Lenny also attends all of the major sporting events, and is a larger than life character and a generous guy. In reality, Super Lenny Sports is operated by Betit Operations Ltd., a company registered in Malta. In addition to a bookmaker, Super Lenny operates a casino and a live casino. The site is regulated by both the Malta Gaming Authority and the UK Gambling Commission (in order to offer their services to UK Customers). Enough of the spiel and down to the nitty gritty… is Super Lenny a legitimate and desirable bookmaker for bettors to open an account with? We find out.
Super Lenny’s website has clearly had plenty of TLC go into the design. Whilst it does indeed display the very common layout of most online betting sites (list of sports down the left hand side, live events in the centre and betting slip on the right hand side of the page), the graphics, text and font are all unique and original. A grey, white and yellow theme is utilised and judging by the graphics and the way everything is designed, it looks like Super Lenny spent plenty of money on their website.
As mentioned, the sports are found on the left hand side of the page. In the centre, bettors can access betting, live betting, statistics or live scores. The statistics section is powered by market leaders BetRadar. Customers can look at a whole host of different information and data on a variety of sports which can help when making decisions on which bets to strike. There is also a useful search bar at the top of the page, where bettors can quickly type in and access their desired team/selection, helping reduce the navigation time on the site.
Overall, the website gets a thumbs up. It is boutique in nature, and has all of the extra (statistics, search bars), that are helpful for customers.
Super Lenny Sports do offer a sign up bonus for their bookmaker, but it is particularly well hidden. When clicking on the promotions page, there is no evidence of any bookmaker bonus, and only when looking at customer support, can bettors discover the offer of a 50% sign up bonus up to a maximum of €50 (deposit €100 and get €50). To activate the bonus, customers need to use bonus code ‘Odds Bonus’ when signing up. The bonus amount has to be wagered 6 times before customers can withdraw the funds (no mention of bonus + initial deposit for rollover). Therefore, customers wanting the maximum €50 would have to turnover €300. The minimum odds for each qualifying bet towards the rollover is 3/51.60-1670.60-1.670.60 , with only one bet per event/game/match. Interestingly, the bonus and the rollover can’t be used on ‘equestrian sports’, which doesn’t make a lot of sense as the bookie doesn’t currently offer them.
There’s a healthy offering of 25 different sports for customers to choose from. By the side of each sport is a number, which denotes how many betting opportunities are available for each sport. Naturally, football is by far the most popular sport and has the most markets – with over 35,000 bets available at the time of review. Second most popular is basketball, followed closely by ice hockey, handball then volleyball. Having handball and volleyball high up the list shows that Super Lenny Sports are obviously targeting the Northern European market with their sports selection and resource allocation, as these events are popular, especially in Scandinavia.
Odds on football matches sit ‘mid-table’ when taking into consideration all of the online bookmakers in the marketplace. For the League Cup final between Manchester United v Southampton FC, the odds amounted to a total book percentage of 105.1%, which is fair but not market leading. The number of additional markets was 108, which was again reasonable. Dropping down and looking at odds in the Championship, and the odds are again decent – sitting at around 107% (they are very rarely as good as the top echelon of competition), and the additional markets are again okay at 80.
The handball odds are expectedly less competitive than the football odds – and across the different countries and leagues, compile to between 109-110%, which sits in and around the industry standard. Volleyball odds are similar and the books tend to come in at around 110%. There are a decent number of additional markets for these sports.
The currencies accepted are:
Customers can deposit into their Super Lenny Sports account using the following methods:
Out of Bounds
Individuals residing in the following countries cannot sign up for an account:
Afghanistan, Algeria, American Samoa, Antarctica, Belgium, Bulgaria, China, Comoros, Cyprus, Czech Republic, Denmark, Ecuador, Estonia, Ethiopia, Faroe Islands, France, French Guiana, French Polynesia, French Southern Territories, Greenland, Guadeloupe, Guam, Hong Kong, Hungary, India, Indonesia, Iran, Islamic Republic of, Iraq, Ireland, Israel, Italy, Jordan, Korea, Democratic People’s Republic of, Kuwait, Libya, Malaysia, Martinique, Mayotte, Montenegro, Myanmar, New Caledonia, Nigeria, Northern Mariana Islands, Pakistan, Philippines, Portugal, Puerto Rico, Réunion, Romania, Russian Federation, Saint Barthélemy, Saint Martin (French part), Saint Pierre and Miquelon, Singapore, South Africa, Spain, Svalbard and Jan Mayen, Syrian Arab Republic, Turkey, United States Minor Outlying Islands, United States, Virgin Islands, U.S., Wallis and Futuna, Yemen, Åland Islands.
Languages / Customer Support
The website can be viewed in:
At present, customers can only contact the Super Lenny team via e-mail (email@example.com) or live chat (available 10:00-00:00 CET). The customer service representatives on live chat are fairly slow in responding to questions, and this service could definitely be improved.
Super Lenny Sports has a mobile optimised website. When landing on the homepage, customers can access the bookmaker by clicking on the menu bar at the bottom right hand side of the page. Bettors can then search for their bet or can scroll across the horizontal menu bar to find their sport and selection. The app is responsive and slick, just like the main website.
Despite the frilly website, Super Lenny are essentially a bread and butter online bookie who seem to focus on the Scandinavian market. They do everything well, but nothing exceptional. Good, solid odds, a healthy offering of different sports and markets, a decent amount of payment options and reasonable customer service. Are they a top tier bookmaker? No. Are they worth having in a punter’s bookie portfolio? Yes, absolutely.