BetNGo sounds like a name made up by the owners of Ronseal – it does what it says on the tin. Have a bet, and then go on your way. This relatively new online Maltese bookmaker has its roots in Sweden, with the majority of the company’s owners coming from the Scandinavian country. BetNGo sports is a brand of WL Services N.V, who are a company registered in Curacao. Despite being based in Malta which is a hotbed for online gaming companies, BetNGo hang their license in Curacao.
BetNGo have a simple mantra, they are ‘owned and operated by professionals for professionals’. A bold claim – professionals like low margins and high staking limits, so do BetNGo offer that? The company claim they provide great odds and make it easy for customers to play via their smartphone everywhere they go. In this review, we assess the quality of services offered by BetNGo sports, seeing if they live up to their claims.
Is The Website User Friendly?
When customers land on BetNGo’s homepage they could be forgiven for being a little overawed. There is a large banner at the top of the page and then a variety of graphics and icons inviting individuals to play some of the slot games on offer. Customers can access the bookmaker by selecting the ‘odds’ or ‘live odds’ options from the horizontal menu bar. Once in the bookmaker, it is immediately apparent that the format and layout that BetNGo choose is not in line with the industry standard, and to be honest it is a little confusing. There are two icons in either corner that must be selected in order to bring about drop down menus giving customers the opportunity to look at the promotions, FAQ, contact etc. It would be better if they were immediately visible when landing on the homepage.
The odds for all the events populate in the centre of the page. Customers can choose their desired sport by selecting from a drop-down list on the left-hand side of the page. Once the sport is chosen, they can then choose the country, and then the competition etc. All the different betting options and odds are presented in a tabulated format which can be a little tricky to follow. Players can flick between decimal odds, fractional odds and American odds by using the dropdown menu on the right-hand side of the page. One unique feature of BetNGo’s login system is that customers can login using their username, or via their mobile phone number, which is an option not offered by the majority of bookmakers.
Overall, the BetNGo sports webpage does need a rejig to be more user friendly. The layout is a little confusing and it definitely doesn’t have the intuitive and easy to navigate feel that the major bookmakers have.
At present, BetNGo are not offering customers signing up for the bookmaker any sort of concession or bonus. They have done so in the past, so there may be a promotion brought back in the future, but for the moment, there is no financial incentive for customers to sign up for an account with the Scandinavian firm.
Sports Markets & Odds
BetNGo offer 19 different sports for customers to choose from (the industry average floats at around 25).
Looking at football, for the top leagues, the odds are very good. English Premier League matches compile to an average of 102.5-103.5%, which is very competitive and is comparable with industry giants such as Bet365 and BetVictor. The odds for matches in La Liga are decent but not quite on the level of those in England, at around 106% and they are more conservative in countries like Brazil, sitting at around 110%. For the majority of the popular European leagues, there are around 80 additional bet types on top of the 1X2 offering which is solid.
BetNGo do have sports that aren’t covered by all bookmakers. One such event is Gaelic Hurling. For these events however, the odds are not great (average a total book percentage of 116%) and there is only the 1X2 betting and odds/evens betting. There are far more betting opportunities for lovers of basketball (around 30 additional bet types on top of the moneyline betting for NBA games) and the odds are more in the bettors’ favour, with most matches compiling to 105%, which is competitive when compared with the industry. E-sports are big in Scandinavia and BetNGo cater to their client’s needs, offering odds on Counterstrike, Dota2, Hearthstone and Starcraft BroodWar. As expected, the odds aren’t as competitive as those for football and basketball etc. but most matches work out to around 110% which is reasonable, as there is still incomplete and imperfect knowledge about e-sports.
Overall the odds offered by BetNGo sports are decent and competitive within the industry.
Customers can deposit in Euro, Swedish Krona or US Dollars. Accounts can be funded using the following methods:
In order to register an account with BetNGo, customers must have a mobile telephone number from one of the following countries: Argentina, Belarus, Belgium, Bosnia & Herzegovina, Colombia, Finland, Germany, Greece, Hungary, Kazakhstan, Lithuania, Malta, Moldova, Poland, Russia, Serbia, Sweden, Ukraine and United Kingdom, so customers who don’t have a mobile phone registered to one of these nations, will be unable to sign up for an account. Interestingly, although it states that UK phone numbers can be used, as BetNGo don’t have a license with the UK Gambling Commission, they cannot offer their services to British bettors.
Where To Go When You Need Help
Unfortunately at present BetNGo don’t have a telephone number for customers to reach representatives at the company. Instead, they offer an e-mail (email@example.com) and an online e-mail form that can be filled out through the website. There is an FAQ section, although it is not that extensive. Customer services were not that fast to respond to queries, although when they did, they were helpful.
You can ‘bet and go’ with BetNGo by using the special, mobile-optimized version the site which was designed by Globalmouth and works with iOS, Android and other devices. The mobile app is very responsive, but is much the same as the desktop site insofar as it is difficult to find the sports and then markets within each sport. BetNGo sports have tried to do something a little different with their design and it hasn’t worked. Again, customers have to click on ‘odds’ to get into the bookmaker, and can then access the different sports from a drop-down menu.
There is room for improvement at BetNGo. The Scandinavian bookmaker’s website is a little tricky to navigate around and there are some other areas that need to be addressed, but the issues are not fundamental problems. They do have good odds for some sports and as such, an account is recommended.