377Bet is not a bookmaker who most people will be familiar with, having just launched in 2012. They are owned by EveryMatrix Ltd and are licenced by the Malta Gaming Authority. In addition to their online service, 377Bet also have an offline presence, with 60 shops around the Middle East (mostly in Lebanon). On top of a bookmaker, 377Bet offer customers virtual sports, a casino, live casino, lottery and more.
The homepage uses a black, grey and red theme and beneath the menu bar (where customers can access the different areas of the site), are several banners and graphics advertising the services and promotions on offer.
Falling in line with the vast majority of online bookmakers, 377Bet list their sports on the left hand side of the page. Customers can also filter events by starting time and there is a search bar which enables individuals to quickly access their desired market. The centre of the page is devoted to live events and upcoming football while the right hand side hosts the bet slip. Clients can flick between decimal, fractional and US odds formats.
There is a mobile website which is compatible with Blackberry, iOS, Windows Mobile and Android. Users do have to search for ‘377Bet mobile’ to be directed to the special web app, as the site is not automatically converted.
The site can be viewed in English, Spanish or Finnish.
There are a total of 22 sports and a specials market for customers to choose from. The number of bets available for each sport is indicated in brackets next to the discipline. At the time of review, 377Bet had over 18,000 football bets, with the next nearest sport being basketball with just over 400. In addition to the mainstream sports, there are also odds for some of the smaller disciplines such as floorball, Gaelic football, ante-post horse racing, Pesapallo and Aussie rules football.
In terms of geographic coverage, 377Bet’s football offering is very solid. On top of International and European competitions, there are odds for games from 49 different countries, including less heralded nations such as Kazakhstan, Japan and Guatemala.
The depth of the English competitions is extremely impressive. 377Bet provide prices for all of the professional divisions, and their non-league betting goes down as far as the Isthmian League. There are also fixtures from the Under 21 Premier League and some women’s matches. Four days out from Premier League matches, 377Bet offered between 70-80 extra bets for each match, on top of the 1X2 prices. These included Asian handicap odds, half time/full time bets, first scorer etc. In the other top European leagues, there was a similar number of extra bets.
There are odds for basketball matches from 13 countries around the world, as well as the European competitions. 377Bet place plenty of emphasis on the Euroleague and VTB Utd League, and most of their markets and bets can be found in these two competitions. There are usually 15-20 extra bets for these fixtures, with Asian handicaps and total points popular.
Handball has solid coverage, with odds for matches from 9 countries. There are also prices for European competitions. Although many matches are priced up, there are just a couple of additional bets per game.
There are odds for horse racing markets, but only for ante post contests such as the 2000 Guineas and the Cheltenham Festival.
The competitiveness of odds is an important factor for any seasoned punter when they are choosing which firm to bet with. The generosity of odds compiled by a bookmaker is calculated by assessing the total book percentage. That is, the sum of all of the odds in any one event when converted to percentages. A perfect book, with no inbuilt profit for the bookmaker, would equate to 100%, so getting a figure as close to that is desirable.
For the English Premier League football matches, the odds are very competitive, with most matches working to around 103.4-103.6%. This sort of total book percentage compares favourably with most of the big European bookmakers, and sits at around par with market leaders such as BetVictor and Bet365. In the other top leagues around Europe, the odds are not so good, with Spanish La Liga matches working to 106-106.5% (still reasonable).
Basketball games in the Euro League have higher margins than the football betting, typically compiling to 109-110%. The same sort of total book percentages can also be found in the NBA. In basketball, there is no draw, so therefore for the figures are quite high given that there are only two potential outcomes in each match. Ice Hockey games work to similar percentages (more acceptable given that the games can end in a draw)
Due to a high amount of bonus abuse, 377Bet did away with an initial sign up bonus for new customers. Instead they have replaced the typical matched deposit with a number of concessions which benefit their loyal customers. Although the final details have yet to be released, 377Bet appear to be planning a points based system, where customers can accumulate points and exchange them for tickets to sporting events, memorabilia, free bets etc.
There are several different payment types that can be used on the 377Bet website. In addition to all of the usual Visa debit/credit cards and Maestro and MasterCard, there are an extensive number of other options including virtual visas, e-wallets such as Paysafecard etc.
When customers have a query, they can access the ‘contact us’ link at the bottom of the page. 377Bet have a live chat function (although it isn’t manned 24/7) and an online email form. For clients who wish to correspond by letter, the company’s registered address is:
Portomaso Business Tower,
There are definitely some positive aspects to 377Bet’s service. Their football coverage is expansive, and their odds for the English Premier League, are very competitive. They also have a reasonable number of additional markets for matches. Although there is no sign up bonus on offer, the new points and rewards system should be of benefit to regular players. The odds for basketball and ice hockey could be a little more competitive, but overall, 377Bet are recommended.