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21Bet Sport Review
21Bet Sport, the official betting partner of Wolverhampton Wanderers FC, are trying to establish themselves as a household name in the European (and in particular British) betting community. Since they launched in early 2016, they have made a big effort to get their name noticed, with sponsorship deals and plenty of advertising. However, many problems have been reported by the players since then. Among the most frequent were the customer pestering by phone and even suspended accounts after winings. Additionally, no professional let alone helpful support was offered to any customers having issues with their accounts.
21Bet offer a bookmaker and casino and are both fully licensed and regulated by the Gambling Commission in the UK. They are also signed up to IBAS and have linked up with GamCare and Gambleaware.co.uk, so on paper the firm look like a legitimate and reliable operation.
But at least 21Bet sport have got it right with their website visually: spacious, intuitive and professional. A red, grey and gold theme is used, with the top sports listed across a horizontal menu bar. The other sports can be accessed by clicking on a tab on the upper right hand side of the page. The upcoming events and live events occupy the centre of the screen, with promotions and quick links on the right hand side. Most betting websites are similar in their design, with a list of sports down the left etc., so it is nice to see 21Bet trying to do something a little different.
Bonuses and concessions seem to be a big part of 21Bet sport’s plan to obtain and retain clientele. The main offer is for free bets for clients every week…forever. What do customers need to do to obtain this promotion? Place at least 5 bets with a minimum stake of £10 (bet must be placed at odds of 1/12.00+1001.001.00-1.00 or above), within 7 days. At the end of the week, the bettor will have their account credited with £10. After the first week, the requirement goes up to 10 bets in order to qualify for the free bet, but the promotion is currently being run indefinitely. For race to race clients, this concession will be appealing, as they are likely to have enough bets over the course of the week to qualify for the bonus (concession only available to UK residents), and the potential free bet total could run to £520 per year.
21Bet sport also run other promotions, with enhanced odds on certain markets for new customers. There are also money back offers for goalless draws in the UEFA Champions League, enhanced odds accumulators, money back concessions and accumulator insurance. The bonuses offered by 21Bet may not be huge, but there are plenty of them and they can be obtained regularly.
While all of the above sounds great, unfortunately, too many issues have been recorder about suspended accounts after winnings. So, be extra careful when signing up, read up the terms and conditions carefully and maybe chat with the customer support to make sure this does not happen to you too.
*Terms and conditions apply.
Inconsistent Sports Markets & Odds
21Bet sport provide different, but not the most extensive sports list. The company obviously has a goal to attract UK and Irish clients to their customer base, as they offer odds on both horse racing and greyhound racing (an increasingly rare act by new bookmakers). Otherwise bettors can strike wagers on handball, pool, Aussie rules football and GAA football.
Running and maintaining horse racing markets can be challenging, so how do 21Bet fare? Most firms who offer horse racing nowadays, provide overnight odds for the following day’s action. This has caused a mixed reaction from bettors, as the odds that the bookmakers compile are usually heavily reliant on the Betfair market (which is not very liquid the day before racing), and therefore small amounts of money can change the odds. 21Bet decline to offer odds the night before racing, and they don’t even have the prices up early in the morning. For clients who need to strike their bets before going to work, this can be a little frustrating.
The odds however, are reasonable, and 21Bet do offer the ubiquitous Best Odds Guaranteed on their UK and Irish horse racing (singles and multiples). When looking at their odds for a six runner handicap, 90 minutes before the race, the 21Bet market was compiled to a total of 111.5%. To put this into perspective, Bet365 priced up the same race at 110.12% and Ladbrokes were at 111.6%, so 21Bet are not too far off the big guns when it comes to the odds of their racing.
The odds for football matches are interesting, as it appears 21Bet don’t stick to rigid margins. Looking at the UEFA Champions League fixtures, some games were priced up to a book of 105.1%, and others to 107% – there doesn’t appear to be any consistency. Most other firms tend to have set percentages, and work their odds around those figures.
Customers can only deposit in pounds sterling (£).
Limited Banking Options
At present, banking options are pretty limited at 21Bet – customers can only deposit and withdraw using a debit or credit card. There are no fees for depositing or withdrawing, and with minimum deposits £10, and maximum £10,000. The same figures apply to withdrawals.
21Bet should think of expanding their deposit options to accommodate those clients who like to use e-wallets such as Paypal and Skrill etc.
Customers can reach 21Bet sport via live chat and e-mail. These are both available 09:00-01:00 GMT.
21Bet’s website is optimised for mobile devices and loads automatically when visited from a handheld device. For iOS users there is a dedicated mobile betting app, which can be downloaded from the app store.
21Bet sport have done well in their short time in the UK, providing good bonuses, and offering popular sports across the British Isles (the company do have 21Bet.com which is European facing and offers a range of different events). However, lack of supportive customer services, not currently manned 24/7 and limited deposit options are a big let down .
Where could the company improve? Offer horse racing odds the night before the action to compete with their rivals, and also make the football odds uniform in the competitiveness of their odds because some matches provide far more generous odds than others.