RedBet are a Swedish firm who were founded in 2002 and began operating online in 2004. Owned by Redbet Gaming Ltd, they now operate out of Malta. In addition to a bookmaker, RedBet offer a casino, live casino and poker room. They have also recently been licensed by the UK Gambling Commission who now require all bookmakers (irrespective of company location) to be regulated in order to offer their services to UK clients. In this review, we take a look at all aspects of RedBet’s service, assessing their website, markets, competitiveness of odds and much more.
The RedBet website is slick, modern and intuitive. While there is a lot of visual stimulation on the landing page, it doesn’t look cluttered or difficult to follow. The list of different betting disciplines can be found at the top of the page on the menu bar, and towards the bottom are sliding graphics for each sport, with promotions and concessions featured on a larger banner above. A red, white, grey and black theme is the colour scheme of choice, and works well.
In the bookmaker, the list of events can be found on the left hand side of the page. There is a useful search bar which enables customers to easily access their desired market. The centre of the page is devoted to the most popular matches and events that are starting soon. Interestingly, the right hand side of the page lists the market movers; with a green or red arrow indicating which way the odds are moving. There is a useful statistics section (powered by Score24), covering 8 different sports.
A mobile web app is automatically launched when visiting the website from a handheld device. Customers can access the bookie and live betting.
RedBet provide their website in English, Swedish, Finnish, Norwegian, German and Polish.
The number of sports on offer is underwhelming, with odds available for 18 different disciplines.
Football is by far and away the most popular sport, with over 10,000 bets typically available at any one time. The next most populous sports are basketball and ice hockey, which average 200-300 different bets at any one time. Other sports have just a handful of bet types, which is disappointing.
For football, there are odds for matches from a total of 19 countries around the world, in addition to betting on the UEFA Champions League. This is below the average for the industry, and while matches from all the major leagues are covered, there is a noticeable absence of any of the smaller footballing nations and leagues. English football has around 2500 bets, but the offering only extends as low as the Conference North and South (most firms nowadays go a league or two lower). English Premier League matches typically have around 60-65 extra bets on top of the 1X2 prices. These bet types include total goals, Asian handicaps, double chance, correct score etc. The variety is reasonable, but the established firms tend to have 80+ markets for each game.
Basketball coverage only encompasses matches from a handful of different countries and competitions. In addition to the moneyline, there is handicap betting and over/under points. This number of betting opportunities on each match is very limited. There are prices for ice hockey matches from 11 different countries, with around 10-12 additional bet types for matches in the bigger competitions such as the NHL in the USA and the Finnish league.
Overall the number and depth of markets offered by RedBet would have to be considered sub-standard. There are no real niche sports, no horse racing and nothing that would particularly entice customers away from their current bookmaker.
For the upper echelons of English football, the odds are actually quite competitive. Premier League matches typically compile to 104-104.5% which is at the upper end of fair, trumping companies such as Ladbrokes, SkyBet and Betway. (A 100% book would indicate that the bookmaker had no inbuilt profit into their prices, therefore the closer to 100%, the more generous the odds are). However, drop down a division to The Championship, and the odds become particularly stingy. On the eve of the match between Reading v Brighton & Hove Albion FC, the odds compiled to a whopping 113.6%. To put the uncompetitiveness of their odds into perspective, the three aforementioned bookmakers Ladbrokes, Skybet and Betway’s books compiled to between 106.5-108.5% – quite a discrepancy. The other top leagues around Europe compile to 110-114%, which isn’t great.
Basketball matches usually work to 108-110% books, which isn’t wildly out of line with most firms, but again is hardly enticing. Odds vary for ice hockey, with top leagues such as the NHL working to 109-110% books, but less popular competitions such as the top league in Poland priced up more cautiously, with 116% books commonplace.
RedBet are one of a handful of bookmakers who indicate their maximum stakes next to their odds. For English Premier League games, punters can tend to get €1500 on the 1X2 market and €500 on the Asian handicap odds. Dropping down to the English Championship, the maximum is reduced to €500 for 1X2 betting and €500 for the Asian handicaps. In basketball, NBA limits are set at €1000, but punters who fancy a team in the NCAA college competition, can only get €50 on fixtures with RedBet. The ice hockey limits are a little higher in the USA, with customers able to strike bets up to €1500 on the match outcomes in the NHL. Overall the ceiling for stakes has to be considered fairly low, but at least it is consistent across different matches in the same leagues.
In addition to the usual visa debit and credit cards, customers can fund their account with:
There is no sign up bonus offered by RedBet, but they do have a number of different concessions for customers. For instance, each week RedBet choose a football match and offer customers up to €300 if they can select the minute of the first goal. Players are required to have a €10 bet on the match and in the event of more than one customer selecting the correct minute, the prize is divided equally.
Customer services are quite comprehensive. In addition to an online email form, users can contact RedBet via telephone, with four different languages available (English, Swedish, Norwegian and Finnish). There are two lines that can be used:
+46 (0) 86673322
+358 (0) 646041322
Several email addresses are also provided:
Support – firstname.lastname@example.org
Press – email@example.com
Career – firstname.lastname@example.org
For those who wish to correspond by letter, the company’s postal address is
Evoke Gaming Ltd
85 St John Street
Valletta, VLT 1165
There is also a live chat feature with English, Swedish, Norwegian and Finnish speaking staff.
RedBet have potential, but ultimately they are disappointing. A slick website, comprehensive customer service and a secure system is let down by limited markets and uncompetitive odds. With Norwegian, Swedish and Finnish speakers, it seems the site is clearly marketed towards Scandinavian customers, but there is not much depth in terms of sports that are popular in the region.
For punters who like to bet on the English Premier League, it is worth having a RedBet account as the odds are quite generous, but for all other leagues and sports, the prices on offer are just too prohibitive.