NordicBet, as its name suggests, is an online bookmaker that began servicing the Nordic region in northern Europe that comprises the nation states of Denmark, Finland, Iceland, Norway and Sweden and their associated territories, the Aland Islands, the Faroe Islands and Greenland.
Established in 2002, NordicBet rapidly became a serious competitor to online bookmakers who were strong in the Nordic region, most notably Centrebet, Unibet and the various state-owned monopolies such as Norsk Tipping.
The company experienced steady growth throughout the 2000s before, in 2012, the Nordic Gaming Group of which it was a part was acquired by one of its Nordic cousins, Betsson.
The ownership of NordicBet changed but the average punter will not have noticed any difference. The website remains typical of an online bookmaker with ties to the Nordic region in that it is clean and uncluttered. The Nordic people are world famous for their minimalism.
NordicBet’s website is neat and tidy, while its live in-play system is both easy on the eye and functional. Built in to the live display is a video screen that broadcasts sports events. Their live offering is considerable and, overall, it rates favourably compared with the other services that are available currently.
NordicBet does not have either an Android or iOS app but it does have a mobile-friendly version of its website. It is okay but it contains a lot of unnecessary graphical elements that slows down the user experience. For example, there are flags to signify countries when plain text would suffice.
In the rest of this review we will look at the bookie’s betting options, its bonuses, its security and licensing, how it treats professional and recreational punters and its banking practices, before providing an executive summary.
Any Europe-facing online bookmaker has to offer a decent football betting service if it is going to prosper and NordicBet does that. Neither its odds nor its breadth of options are extraordinary but, for the type of punter who bets here on a regular basis, both are okay.
NordicBet is probably best known in international spheres for its odds on winter sports, most notably ice hockey. It is no coincidence that they have attracted something of a Canadian following. NordicBet values ice hockey and covers every major European league very well, in addition to the National Hockey League. Ice hockey also features prominently in the live in-play service, with not only live odds but also live transmissions of matches.
Where NordicBet falls down is on its range of international sports. If one likes a lot of events and wants to bet with one online bookmaker exclusively, that is going to be a problem because it does not have all bases covered, with half of the second-tier sports unavailable.
But the live betting engine works better than most of its competitors so, if one likes gambling in-running on mainstream sports, it is a decent online bookmaker with which to have an account and use from time to time.
NordicBet’s offer to new clients is a 100 per cent bonus on their first deposit, up to a maximum of €10 or foreign currency equivalent. However, what is hidden away in its terms and conditions is that one must wager the bonus amount at least six times at minimum odds of 4-5 before being able to withdraw the associated funds. Of course, NordicBet is entitled to attach any terms that it wants to its offer but, frankly, the terms that it has attached to its first deposit bonus offer are unattractive. The offer is open to all new clients, although the online bookmaker does not accept registrations from people resident in Afghanistan, Belgium, Cyprus, Denmark, Estonia, Ethiopia, France, Hong Kong, Iran, Iraq, Italy, Jordan, Kuwait, Nigeria, Pakistan, Spain, Syria, Turkey, United States of America and Yemen. Denmark is the surprise on the list.
Security and Licensing
NordicBet is based and licensed in Malta where it is regulated by the country’s Lotteries and Gaming Authority. Malta’s membership of the European Union means that it is a safe jurisdiction in which to conduct business.
Professional Versus Recreational Punters
With relatively low limits, both on the maximum size of bet accepted and the maximum size of payout per week, NordicBet is not an option for a professional punter. the bookie’s marketing initiatives target everyday sports fans, particularly those in the Nordic region, who like to have a recreational bet or two on their favourite popular events.
Depositing money is a quick and simple process. Deposits are accepted via credit cards, ClickandBuy, Neteller, Skrill, WebMoney and bank transfer, with its accepted currencies being American dollars, Danish kroner, Norwegian kroner, Swedish kronor and euros. However, it is worth noting that there is a charge of 2.25% fee for credit card deposits, making it unattractive to put money into one’s account using either MasterCard or Visa.
Unless one lives in the Nordic region and/or loves gambling on ice hockey, NordicBet is not a necessary addition to one’s portfolio of online accounts, particularly because its deposit bonus is unattractive and it charges 2.25% on credit card deposits. However, for Nordic sports punters who bet in modest amounts on mainstream events and do not use credit cards, this is an okay option.