The Sun is one of the most popular, and polarising newspapers in the UK, and now they’ve dipped their toe into the world of online bookmaking. With such a strong reach on a daily basis, Sun Bets Sports has the potential to do well, assuming they market and promote their services well. They have already earned huge publicity by sponsoring Sutton United for their historic FA Cup tie against Arsenal, and their involvement in Sutton goalkeeper Wayne Shaw’s ‘Piegate‘ scandal! In this review, we take a look at all aspects of Sun Bet’s service, from the website, to the odds, to the markets.
The Front Page
Naturally, Sun Bets Sports follows the same theme as the newspaper, with a distinctive red, white and dark grey theme. The online book shuns the traditional three column bookmaker website and instead focus the majority of their content in the centre of the page. There is a list of the most popular sports across a horizontal menu bar, and the bet slip is located on the right hand side of the page. Customers can access all of the sports on the left hand side of the page by clicking the menu button, which brings a drop down menu, providing links to all the action as well as Results and My Account etc. Although the website is a little unusual in its design and layout, everything is actually easy to navigate around and is intuitive.
Read all about Offers
There are a variety of bonuses on offer to customers, starting with the sign up bonus. For those opening a new account, Sun Bets Sports offers a £30 in free bets. In order to activate the free bet, customers need to use the G30 code when signing up for an account, and then place a minimum £10 bet. The free bet is then credited within 48 hours. The qualifying bet must be placed at odds of 1/21.50-2000.50-2.000.50 and the free bet will expire within 30 days if not used.
In addition to standard sign up bonus to attract new custom, they offer a few other promotions and concessions to attract and retain their clientele. One such promotion is the Halftime Hero bet. If a customer places a bet on a Premier League fixture and the selection is winning at half-time, but goes on to lose at full-time, the bet will still be paid out as a winner. Other concessions include ‘EU Wanna Bet?’ – for bettors who place a £/€10 or more bet on any team to win either the Champions League or Europa League outright, then Sun Bets will give a £/€3 free bet every time the chosen team scores 3 or more goals in a game throughout the competition. The site also provide other ad hoc promotions such as price enhancements on a variety of football matches (albeit the limit on these promotions is £/€10). While the initial sign up bonus could definitely be chunkier, they do a decent job of offering the casual bettor some good value concessions.
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Global Sports Coverage
Sun Bet offer 24 different sports/events to customers, which is about standard for the industry. Surfing would probably be the most niche sport on offer, with the list mostly filled by the staple diet of bettors – football, snooker, tennis, basketball etc. The Sun love a bit of novelty betting, and it comes as no surprise that the price up events such as Sports Personality Of The Year, The Voice and The Eurovision Song Contest.
When looking at the football, the odds are okay but nothing special. Premier League matches compile to around 106%, with Championship games coming in at around 107% (the closer to 100%, the more competitive the odds). Market leading firms will price matches up in England to total book percentages of around 102-103%, so they are a little way off the top bookmakers (although the casual bettor may not necessarily notice this).
Sun Bet Sports do price up UK & Irish horse racing (as well as some foreign action) and have the odds for the following day’s action, the night before, which is always nice. For each contest, there is the option for bettors to pick the outright winner, or they can bet on the forecast. There doesn’t appear to be any Best Odds Guaranteed on offer, which is a slight dampener. Occasionally, for big meetings etc. special bets will be offers (such as most successful trainer/jockey etc.).
In addition to the horse racing action, Sun Bets also price up greyhound racing – both domestic and foreign. At the time of review, the site had 23 different meetings from the UK and Australia on their list of markets, which is quite impressive for a fledgling bookmaker.
The only deposit methods currently accepted are Pounds Sterling and Euro, with just a limited number of deposit options for bettors:
The website states that while they endeavour to process withdrawals within 24 hours, some larger amounts may take up to 5 days to process, and customers should expect to receive payment into their bank account within 3-5 working days after processing is complete.
Sun Bets Sports currently only offer their services to citizens of the UK and Republic of Ireland. They do not presently allow customers who live on the Isle of Man, Jersey of Guernsey to open an account.
Languages / Customer Support
Customers can contact support staff through three different channels:
Telephone – available 7am-11pm 7 days a week.
UK – 08000 927 767/+44 2038199501
Ireland – 1800 200 818
Live Chat – available 24/7
On the Move
Sun Bets have a functional mobile optimised website that loads automatically when betting on a handheld device. Everything has been well designed and navigating around the app and finding different markets and selections is easily achieved.
Tomorrow’s Chip Papers?
Sun Bets are a relatively new bookmaker with significant backing and exposure. As their market is exclusively UK and Irish bettors, they have wisely focused their resources on football, horse racing and greyhound racing. Their odds for all three are nothing more than reasonable, but they do have some occasional value bets in the form of price boosts that Joe Bloggs, the £10 bettor may be attracted by. Although not for the serious punter, the bookie is recommended for the lower staking casuals who may see enhanced odds adverts in The Sun.