Luckia bookmaker is one of the leading online and high street sports betting operators in Spain. Its target market is Spain and Latin America and the firm has more than 35 years of experience in the gaming industry.
It is the commercial arm of Luckia Gaming Group, the third-largest gaming group in Spain. In addition to its online operation, it also operates 4 casinos and 76 gaming establishments in the country and runs casinos in Chile, Columbia, Peru, and Croatia. It employs more than 3,000 staff and with more than 7,500 ‘high street’ points of sale it`s a large, well-established and respected operation.
The site focusses on Spanish punters but once you advance beyond its homepage it translates into nine other languages; mainly European but also including Chinese. Another nice touch – one that doesn’t appear regularly enough in the bookie market – is the choice of how you wish your odds to be presented: fractional, decimal or American. Simple but effective.
Less important, but also a nice touch is the ability to set a default time zone.
As you would expect from an organization that’s been around the block, the bonuses on offer for new and existing punters are enticing and sound, and generally, the site gives off an air of confidence and competence. It knows its stuff and knows that it knows its stuff.
The site’s home page, unlike many of its rivals, gives equal prominence to all if its wares but is still set against a sporting backdrop; the sports betting page being the first port of call for most punters. In addition to sports betting, Luckia offers live bets, casinos, and slots.
The homepage is pleasing to the eye and looks classy and uncomplicated. There’s a color ad – one that highlights the main sporting event of the day and the bonus offers for new bettors – and a clear link to betting, live roulette, slots, promotions, a fanzine-type page and an interesting blog section. And that is pretty much it. The minimalist look works well and, with a raison d’être of luring punters into the site’s inner sanctum, it does its job perfectly.
Everything works nicely, each link takes you to precisely where you expect to be, and the uncomplicated theme is consistent throughout the site. For the sake of this review, we will, of course, concentrate on the sports betting pages.
The sports page has a sidebar on either side and a body that concentrates on the day’s events, as seems to have become the bookie norm. It’s a standard look but standard for a reason. Punters like to have all the info they need for their bet close at hand and without having to think too hard. On that score, Luckia bookmaker delivers with a touch more class than many of its competitors.
The left sidebar headlines with the featured sports of the day; each one a single click away from opening a full page that lists all the events for that sport. What it then does very nicely above the listing of the matches, is offer a menu for each of the different bet types. For example, if La Liga is your chosen competition then they offer nine different types of bet, ranging from the traditional win/lose to a range of different bets pertaining to red and yellow cards. This format is applied consistently to each sport.
Below the featured sports, there is a ‘live betting’ icon that takes you straight through to a page showing the matches and events taking place live. It’s crammed full of all the bets you would expect, including some generous looking Over/Under offerings, each one either giving a live text update (via a ‘match tracker’) on the game as it occurs or, in some cases, a live stream. For those who enjoy the live betting experience, this is as good as it gets.
The left sidebar is complete with the usual exhaustive listing of all the sports covered on Luckia bookmaker and an ‘Information’ section that has three live links: Results, Statistics, and Live Scores.
Moving onto the main body of the homepage, it continues in its own understated yet quietly sophisticated way. The bright colors are reserved for a four-way rolling betting ‘highlights of the day’ section at the top, which selects four of the most enticing fixtures of the day (two soccer matches, and two basketball matches on the day of this review) to grab the attention of the impulsive bettor.
Underneath this eye-catching header is a listing, match-by-match, of more ‘betting highlights’; a selection of matches from different sports scheduled to take that same day. A single click on any of the chosen fixtures opens the page to a stunning array of bets; in fact, almost any bet imaginable, from the traditional to the obscure, with almost every betting strategy catered for.
Under the betting highlights is another listing of the day’s Live Betting options, each neatly arranged sport-by-sport with the number of live events in each. For those who like to bet in-play, Luckia bookmaker has all the info you need, including all the usual stats and data provided by Sportradar.
Finally, there is a section for ‘last minutes bets’; self-explanatory and is designed for those wishing to place an eleventh-hour bet before a match or event begins.
The right-hand sidebar contains the betting slip but above it is an interesting little window that for Spanish punters plays live streams of events and, if a live stream is unavailable, a match tracker that offers a blow-by-blow account of the action in real time.
This sidebar is complete with some ads, highlighting their different promotions and offers, and a simple schedule of the day’s events, listing the sport and the event’s start time.
The Technical Bit
The whole site is well designed and has a nice feel, and if betting on the go is your thing Luckia bookmaker have that covered too. In keeping with most bookies, the site renders neatly on all the latest Android mobile phones, Android tablets, iPhones and iPads and there are also excellent Android and iOS apps available to punters.
In 2016 they upgraded their sports platform to top-tier provider SBTech, which represented another key stage in Luckia’s strategy of a rapidly growing market share in Spain and beyond. This further solidified what was already a quality site.
The bonuses on offer generally vary but the welcome bonus for new punters is a tempting one, advertised as free bets of up to €200. In fact, the initial offer is equivalent to a 50% bonus on your first bet (up to a maximum of €100), but you then have 30 days to make at least 10 other bets that equate to a minimum value of €200 with a stake of €2.00 or higher. You then receive another €100 in 10 free bets of €10.
In terms of its odds, Luckia bookmaker sits slap bang in the center of the market. Value can no doubt be found, usually in the more obscure markets, but when comparing odds with their competitors, at the time of this review, for the big events, they were fair without being over-generous.
Customer liaison is a strength of Luckia bookmaker and there is a very efficient and helpful 24/7 live chat helpline that deals with most queries and questions in one go, minus the need for prolonged email conversations. Also, because Luckia is more than just an online operation and have betting shops scattered all over Spain, there is also the ability to pick up on any query face-to-face and get it resolved without the need for online interaction.
Cash-out on Luckia bookmaker is an automated process and so unless there are queries, IT issues or outstanding documents, this is generally at the fast end of the scale and payouts are invariably processed within 24 hours.
Luckia bookmaker is a well designed, well organised, and well-run site. Based on its years of experience, it is comfortable in its own skin and gives off an air of confidence. Unlike some of its rivals, it doesn’t rely on fancy, in-your-face graphics and outrageous offers but instead gives off an air of calm and, in betting terms, a touch of class. The lay-out is logical, neat and its intuitive style makes betting easy for both the experienced punter and the newbie.
Its link-up with Sportradar gives it a fantastic range of stats, data and information, and it leaves no stone unturned in offering the punter a top-class betting experience. It’s quick to play the ‘high-street bookie’ card and quite right too; it gives Luckia a standing in the industry that’s the envy of other sites who operate solely on the web. It gives them gravitas but more than that; it gives the punter confidence that Luckia bookmaker is backed by a company that plays fair and who understand extremely well the market in which they operate.