Leonbets Sportsbook is not a name that would immediately spring into punters’ consciousness when thinking of online betting companies. Operating out of Belize and with a Kahnawake Gaming Commission licence (a Mohawk reservation outside of Quebec, Canada), they aren’t your conventional firm. Leonbets offer a sportsbook, casino and games and have been online since 2007. We take a look to see what their sportsbook is like and how their services stack up against the abundant competition.
The first negative is that the website uses a .net address. Whilst this is not the end of the world, most reputable companies typically use a .com to add a professional feel about their service. As for the site, there is no landing page – straight into the sportsbook as a default, with access to the casino and games at the top of the screen. A black, red and white theme is adopted, with smatterings of yellow.
The design is somewhat outdated – with a narrow main page, listing the sports down the left hand side of the page, the live bets coming up in the centre and the bet slip on the right hand side. The sub markets of each sport are not divided by country, but by league and country – giving a longer, but less organised list.
Leonbets Sportsbook does have a mobile website which is activated automatically when visiting their regular address from a mobile device. A list of live games across different sports are presented in the centre of the page, and users can scroll down to the bottom to access all of their account options and view the odds sport by sport. They can also view these options by clicking on the icon at the top left hand corner of the screen.
The website can be viewed in English, Russian, Polish and German.
Minimalist is an apt word to describe Leonbets sports coverage. In total, there are 13 different sports listed on the site, with outrights for a number of disciplines also available. The main sports are football, tennis, ice hockey and basketball, with bandy, beach soccer, darts, floorball, futsal, handball, rugby, snooker and volleyball also available.
Football coverage extends as far as sixteen countries from around the world. From South America, matches from the Brazilian, Chilean and Mexican leagues are priced up, and there is the usual fayre from Europe, with the emphasis on the English league. In addition to the four professional leagues in England, there is also betting on the Conference North and South.
When it comes to football, most betting firms concentrate on compiling a large number of additional bets for each game, and especially for the televised matches and contests from the top leagues around Europe. Not Leonbets sportsbook. On the night of the match between Bayern Munich v Schalke, there was only 24 additional bet types available – and this match had the most across all of the leagues. To put this into perspective, for this particular game, BetVictor had 80 and Bet365, 109 and Betrally had 119.
Basketball is probably where Leonbets do best. Matches from a total of 15 different leagues around the world have are priced up, with odds also compiled for the Baltic Basketball League, Eurochallenge, Eurocup and Euroleague. There are typically 10 additional bet types for each game, with 1X2, Asian handicap, total points, halftime/fulltime etc. all popular.
Competitive of odds is typically measured by the total book percentage – the sum of all the odds in a market when expressed as percentages. A 100% book would indicate that the bookmaker would have no inbuilt profit margin and therefore a figure as close to 100 is desirable and indicates the firm provides generous odds. Whilst many bookmakers have varying margins for different sports, they are typically uniform by discipline or league etc. This is not the case with Leonbets sportsbook. For example, in the English Premier League, the odds for the Manchester City v Hull game compiled to a very competitive 103.9%. Conversely, the West Ham United v Manchester United match equated to a poor 108.7% book (a market average would be somewhere in the 105-106% region). Such a significant discrepancy is highly unusual. Leonbets actually indicate the maximum stake for each team in each game by the side of the odds, and the differences are significant – customers could place up to $10,000 on Manchester City, but just $1,600 on Manchester United in their respective matches. There does not appear to be any logic behind the limits – and the more competitive odds were actually found on the games with higher maximums.
Ice Hockey are relatively competitive when compared with other bookmakers, and there is less range in the margins with the books typically compiling to 106.5-107.5%. The same range is used for basketball matches across the globe, although for both sports there are extremely low limits of $100-$500 for the vast majority of games.
Leonbets sportsbook has devised a few different promotions to entice new customers. Those signing up and using Skrill/Moneybookers to make their first deposit can get a 150% bonus up to the value of $150. The bonus becomes available for withdrawal once individuals have scored enough bonus points, which are referred to as Leons. A total of 25 x bonus amount are required, so a first deposit of $100 giving a $150 bonus would require 3750 Leons to be scored (25x $150). Customers not using Skrill/Moneybookers can receive a 100% bonus up to $100, with the same terms.
Leons are accumulated by profit or loss, not return. So if a customer has a $50 on a bet which wins at 6/4 (2.5), then they would receive 75 Leons (50 x 2.5 = 125 – stake of 50). Obviously the bigger priced selections, the more bonus points customers can accumulate. However, with such a high turnover required, the chance of actually cashing out the bonus is minimal.
Leonbets also have a prizes for points system. Customers receive bonus points for every bet they make and once enough points have been accumulated, they can trade them in for real prizes such as a digital camera (10,000 points) or an iPad (150,000) points. A user would have to turn over a significant amount of money to win one of these prizes.
Customer services are poor. There is no telephone number, just an online contact form, or email (firstname.lastname@example.org), with no indication of what hours the service is manned.
A number of different payment types are accepted by Leonbets:
Leonbets do one thing that most of their competitors refuse to do; list their maximum stakes by each bet. Their transparency is commendable, but unfortunately the limits are by and large, very low and there appears to be little method behind the varying maximums. The firm have a limited number of sports, although the amount of countries and leagues covered for the sports they do have, is reasonable. The odds for ice hockey, basketball, tennis and baseball are all fair, whilst the football odds are erratic.
Customers are likely to be put off by the fact that Leonbets sportsbook is licenced by an unheard of commission and operate out of Belize (not typically associated with online gambling companies). The bonus amount appears generous on paper, but is difficult to achieve, whilst customer services could be more accessible.