• Competitive odds vs market leaders
  • Basketball coverage is good
  • Reasonable amount of deposit options

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2 Star Rating Overall 2

BetShop Sports Review

BetShop are a relatively new (2006) and unheard of bookmaker, powered by GameMaster NV and licenced out of Curacao in the Caribbean (although they do have an office in London). The firm offer sports betting, live betting, casino action and other betting games. As they are not licenced in Europe, there is little in the way of mediation in the case of a dispute with customers and that can be off-putting for some. BetShop are certainly not a household name, but are they a hidden gem, or is there a good reason for their low profile? We find out.


The BetShop website certainly isn’t market leading in its design. It appears to have been created with a retro theme in mind, but it looks a bit outdated (and not in a good way), with fairly ugly text and simplistic static graphics. The centre of the landing page is dominated by a ‘Basic Instinct’ graphic, which is one of the popular games on the website. A navy blue, yellow and white theme are used, but they don’t capture the imagination.

Upon clicking on the ‘betting’ section, customers are redirected to the sportsbook which maintains the same colour scheme. The layout is typical of most firms nowadays – the list of sports can be found on the left hand side of the page, with upcoming events in the middle, the bet slip on the left and the log in section in the upper right hand corner. There is a search bar which makes navigating around the website fairly easy and the lay out is quite clear, so no real negatives here.

There is no designated mobile web app for the BetShop website. One suspects they are simply not big enough and don’t have the resources. Accessing the site from a mobile device can be tiresome as it requires zooming in on each page and with the links and markets so small, it makes it easy to click on the wrong page.


The site can be viewed in English, Greek, Italian, German, French, Russian, Romanian and Turkish


To say the number of different sports covered by BetShop would be low in comparison to most online bookmakers currently operating, would be kind to say the least. There are a grand total of ten different disciplines listed on the website. All of the major sports such as football, American football, tennis and ice hockey are covered, but notable omissions include boxing, golf, novelty bets and table tennis.

In total there are only odds from 15 footballing nations from around the globe. Most small firms will have around 20+ countries covered and the bigger firms such as Bet365, BetVictor and PaddyPower can compile odds for anywhere up to 40+ different countries.

The American football coverage is poor, with just the US league covered and very few markets are priced up for each game. For example, the Baltimore Ravens v Cleveland Browns match had just the 1X2 and over/under betting available. Most firms will offer several different overs/under lines, total points, player specials etc.

The basketball sees a little more coverage, with the Turkish, Spanish, Italian and Greek matches all priced up in addition to the NBA. The depth of the markets are marginally better as well, with six extra bet types on top of the 1X2 odds, but again this pales in comparison to most online firms.

The live betting covers basketball – both professional and college, tennis, volleyball, American football, ice hockey and football. Customers are able to flick between a conventional and ‘Asian’ view of the markets, with the latter showing the 1X2, Asian handicap and over/under markets for each game.


The odds for the live markets ran to reasonable percentage. Taking the Chicago Bulls v Washington Wizards match, the following percentages could be found in live betting:

1X2 – 103.7%
Asian Handicap – 105.3%
Over/Under – 104.6%

These actually compared very favourable with market leader Bet365 who offered the following percentages for the same game:

1X2 – 106.5%
Asian Handicap – 106.9%
Over/Under – 106.9%

If the bookmakers were to have no inbuilt profit in their prices, the odds would equate to 100% when expressed as percentages, and therefore the closer to 100%, the more generous the firm are being to the customers.

When looking at the English Barclays Premier League match between Chelsea v West Ham, the tide turned, with Bet365 much more competitive on the 1X2 market:

Bet365 – 102.4%
BetShop – 106.1%

Bet365 are renowned for having good odds when it comes to the football, so their better value odds were no surprise in this instance. BetShop do however fall a little way behind most of their rivals who tend to offer these markets at around 104.5-105.5%.


There are no sign up bonuses or promotions visible anywhere on the site. This is poor as the main thing that attracts custom to a relatively unheard of betting company is attractive incentives

Restricted Countries

There is a long list of countries who are banned from registering and using the BetShop website. These include citizens from the United Kingdom, Turkey and France, which is strange as they are three of the languages in which the site can be viewed.

Customer Services

There is no telephone number for customers to contact staff at BetShop. They are provided with three emails:

There is a ‘live chat’ feature, albeit this is not manned 24/7.

Payment Types

In addition to Visa, Visa electron and Mastercard, customers are able to deposit through trusted e-wallet providers such as Neteller and Skrill. Account holders can also use Paysafecard – a virtual Visa which allows anonymity and security for users. Bank transfers can also be processed through the BetsShop website.

Final Thoughts

In an extremely competitive climate where online bookmakers are vying for new business and trying to keep their existing clients through lucrative offers and promotions, Betshop stand out for the wrong reasons. Not only do they not offer any sort of sign up bonus or promotion, but their market coverage is very poor. It has also been reported that their limits are low (understandable given the relative size of the company) and the fact that so many countries including the United Kingdom are restricted, is highly off putting. Furthermore there is no mobile app, so betting on the move is difficult. The one saving grace for BetShop is that although they are a small firm, their odds are reasonably competitive. The only reason to sign up with this firm would be if all other accounts had been restricted or shut down. Even in this instance, the likelihood is that the customer would stake too large for BetShop to accommodate their bets. Plenty of better options out there.

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site summary

US Players  No
Site founded 2006
License Curacao
Bonus n/a
Bonus Rollover n/a
Last Updated 21/08/2015
Mobile Compatible No

pros & cons

  • Live betting available
  • Website is available in several languages
  • No designated mobile web app
  • No sign up or promotions being offered
  • No telephone number for customers to contact
  • Lack of sports, and a low number of markets available on the sports they do offer

payment methods