32Red Sport are a well-known casino in the United Kingdom. They have invested plenty of sponsorship to gain brand recognition and their online casino launched just after the turn of the millennium. Casinos have had mixed results when venturing into the world of online sports betting, but 32Red have substantial resources at their disposal, and have significant industry experience, so they should get it right, shouldn’t they? We check out their services.
As expected, 32Red Sport utilise a red, black, grey and white theme. The text is modern well-spaced out. There are a lot of similarities between the 32Red Sports website and the majority of other online betting sites, but there are also a few differences. The list of sports are displayed down the left hand side of the page, and there are live and upcoming events in the centre of the page. However, 32Bet Sport also display the most popular sports across the horizontal menu bar at the top of the page, and the bet slip only appears when a bet is chosen.
32Red Sports have divided their sports markets up in an organised fashion and it is easy for customers to navigate around the site. For instance, when clicking on football, users can choose the live in-play and upcoming events, outrights or browse the sport in its entirety. A nice clean and easy to navigate site.
Bonuses & Promotions
32Red Sport offer a fairly unique concession of a 100% profit boost on customer’s first in-play bets up to a maximum of £100. The offer is a little complex and takes a minute to figure out, as bettors are presented with several options:
100% boost on £10
90% boost on £20
80% boost on £30
70% boost on £40
60% boost on £50
50% boost on £60
40% boost on £70
30% boost on £80
20% boost on £90
10% boost on £100
So if a customer chooses a 100% boost on a £10 bet, they would have to have a 10/1 winner to get the maximum bonus of £100. The same applies if they have a £100 bet on a 10/1 shot, the bonus would be £100. Although offering £100 seems very generous, in reality, customers have a 10% chance of actually getting the full amount.
This offer is only available to UK and Irish customers and excludes bettors who use Skrill or Neteller to fund their account (to try and prevent bonus baggers).
In addition to their first in-play bet bonus, 32Red Sport also offer daily horse racing boosts, enhancing the odds of certain horses just before the off. The rest of the industry have standardised prices in the 10 minutes before races start, so this is a unique selling point for 32Red Sport.
Sports, Odds and Markets
The British-centric approach of 32Red Sports is demonstrated with the list of sports down the left hand side of the page. There are a list of 10 sports, which include football, horse racing, boxing, tennis, rugby and cricket etc. (all popular betting events in the UK). Customers can expand the sports list to include a number of other events such as UFC/MMA, netball, yachting and handball. In total, customers can choose from 36 different sports – a very healthy helping indeed.
32Red Sports list the number of available bets next to each event. Understandably, football dominates the offerings, with over 37,000 betting opportunities for customers. The next most populated event is ice hockey, which has close to 7000 bets.
The competitiveness of the odds for the early priced horse racing varies by race. Looking at two races at Chelmsford, 1-2 hours from the off, the total book percentages were 127.7% (13 runners) and 116% (9 runners). This gives a margin of 2.1% and 1.78% respectively. Why the difference? Well bookmakers have more knowledge of some races than they do of others, and will thus price up their races accordingly. There is more complete information on handicap races than there is in maidens etc. The percentages for the 9 runner contest are competitive in the online sports betting sphere, whilst the 127.7% for the 13 runner race is pretty heavily in 32Red Sport’s favour.
One of the real selling points of the 32Red Sport service is the incredibly competitive football odds. Top flight matches compile to odds of 102-102.5%, which compares favourably with virtually every single bookmaker in the world. 32Red Sport give Bet365 and Bet Victor a run for their money with their low margin odds.
Currency and Banking
32Red Sports allow their bettors to deposit in a wide variety of currencies:
There are various ways for 32Red Sports customers to deposit into their accounts:
The deposits and withdrawals minimums are £10 (apart from bank wire, where the withdrawal minimum is £100).
Out of Bounds
32Red Sports regrettably has to restrict residents of certain countries from placing bets on their website due to local laws and regulations:
Israel, Turkey, United States, Canada, Afghanistan, Australia, Cuba, France, Polynesia, Ethiopia, Hong Kong, Indonesia, Iran, Iraq, Jordan, Kuwait, Libya, Philippines, Puerto Rico, Sudan, Syria, Thailand, Venezuela and Yemen.
The 32Red Sport customer service is said to be 24/7. However, it is quite difficult for customers to locate how and where to contact client representatives. There is a help centre which covers a comprehensive range of topics but actually reaching someone live, seems quite a task, and customers actively have to search for 32Red Sport’s live chat and e-mail addresses within the help centre. It would be much better if they were displayed somewhere on the homepage, or there was a designated tab for customers to find the contact information out. When getting through to an employee on live chat, it is clear that their expertise is in the casino and not in sports betting. Definite room for improvement here.
The company do offer a mailing address for people who like to do things the old school way:
Although the casino is available in a variety of different languages, customers can only view the bookmaker in English.
32Red Sport have a mobile optimised website. Customers can quickly flick between the bookmaker and casino and the app is well designed and responsive.
32Red Sport are given the thumbs up, primarily for their fantastic odds on top flight football matches and their depth of sports coverage. They offer a wide range of sports and are a reputable and established firm.