Many on course British bookmakers are struggling to make end meets as technology improves and customers are striking bets on their phones whilst at the racing. Goodwinbetting bookmaker is an online enterprise whose sole director Julian Head has been an owner of betting shops and on course betting pitches for over 20 years. The company is licensed by the UK Gambling Commission and is a white label partner with Corbettsports, who operate the site and are licensed by the UK Gambling Commission. In this review, we take a look at every aspect of Goodwinbetting’s online operation, from the quality of their odds, to the responsiveness and accessibility of customer services.
Viewing On A Desktop Or Laptop?
The initial reaction from viewing the website from a computer is that it looks a little low-budget and amateurish. The graphics, text and design is quite outdated and basic, and it doesn’t inspire a tonne of confidence in the site.
Goodwinbetting bookmaker adopts the industry standard three column layout; the list of sports can be found on the left hand side of the page, the in-play action and upcoming horse racing can be found in the centre, and the bet slip is on the right hand side of the page. Links load quickly and although there is nothing fundamentally wrong with the website, it could definitely use a little sprucing up and some modernising.
Fancy Some Free Money?
Goodwinbetting periodically have free bets for new customers, but at the time of the review, there was no such promotion available.
Although a sign up bonus may not be present, Goodwinbetting have some very strong concessions available to bettors. These promotions all revolve around horse racing, which is Goodwinbetting’s bread and butter. The firm offer money back on the following:
Short head losers – money back as a free bet if a customer’s selection is beaten by a short head or a nose on any UK or Irish horse race.
Beaten under half a length in a chase – money back as a free bet if a customer’s selection is beaten by a nose, short head, head or neck in any UK or Irish chase race.
50/151.00+500050.0050.00-0.02 or bigger winner – money back as a free bet if a customer’s selection is beaten by a 50/151.00+500050.0050.00-0.02 + chance in any UK or Irish race.
Last fence fallers – money back as a free bet if a customer’s selection falls, is brought down or unseats at the last fence.
The maximum free bet is a very generous £500, so customers can be saved the agony of any of the above scenarios when betting with Goodwinbetting bookmaker.
Sports Markets & Odds
As could be expected for a small independent bookmaker, Goodwinbetting falls a little behind the majority of online bookies when it comes to the diversity of sports on offer. This British bookmaker sticks with the meat and potatoes of sports betting, focusing on horse racing, football, greyhound racing and tennis. There are a total of 17 different sports for bettors to choose from, with cycling probably qualifying as the most fringe event.
There are horse racing odds for both the day to day action and for the ante-post fayre. Typical of an old school bookmaker, Goodwinbetting do not offer overnight odds for their horse racing action, and instead offer prices the following morning, with the Best Odds Guaranteed concession being available from 10am on (if a customer backs a horse at its early odds and it goes on to win at bigger odds, then the customer gets the bigger odds). Taking an average of three early races, the average over round per runner worked out to about 2.25%, which whilst not terrible, is definitely not in the realm of being very competitive. For each horse race, customers can choose from the win/each-way market, the forecast/tricast, or they can bet on the Tote’s Exacta/Trifecta.
Goodwinbetting could definitely do with improving their odds on football matches. Looking at World Cup Qualifiers where the odds should be as competitive as possible, the average total books worked out to 108%. Industry standard is about 105.5%, so the firm fall behind in this respect. Basketball odds are actually a little better, working out to around 105-106%, which sits around the average, and the ice hockey betting is also similar.
Currency & Banking
Customers can only deposit on the website using £ sterling.
Customers are able to deposit using a UK registered Visa Debit, MasterCard Debit or Maestro card. The minimum deposit is £5. Goodwinbetting don’t charge any fees for depositing into an account. Customers are able to register more than one card as long as their balance is zero.
The minimum withdrawal is £5 and again there are no transaction charges. Unfortunately withdrawals cannot be made directly to Maestro or MasterCard debit cards. Instead, any funds can be paid out through a bank transfer or via cheque.
Although the website offers customers the opportunity to input an address from almost anywhere in the world, they do actually only accept customers from the UK, with a UK bank card. As such, every other country has to be considered restricted.
Customers have three methods to contact Goodwinbetting’s representatives:
The telephone lines and e-mails are manned Monday-Saturday 9am-5pm and Sunday 10am-5pm GMT. Of course it would be preferable to have longer business hours, given that there is night racing and football matches on in the evening, but as a smaller firm, it is understandable that this doesn’t make financial sense. When calling the Goodwinbetting bookmaker telephone line, customers come through to their white label partner, Corbettsports, but the representatives are able to help with everything Goodwinbetting related.
Betting On The Move
Goodwinbetting bookmaker has a mobile optimised website which automatically loads when visited from a handheld device. The site loads on iPhone, Android and other devices. Surprisingly, the mobile app actually looks more professional than the main website. The logo loads at the top of the site, then below is a scrolling horizontal menu bar where customers can pick their desired sports. There are banners with the current promotions and below is the list of sports again (just in case customers missed it the first time). The website is extremely responsive – the loading time is very fast and everything lines up well.
It is not really a surprise that a small, independent bookmaker who concentrates most of his activity on on-course and in shop betting has not produced a spectacular online service, but there are a few redeeming features, mainly the horse racing coverage and concessions. For lovers of the Sport Of Kings, it is worth getting an account with this independent.