When it was formed in 2011, Bet Butler Sports was heralded by gamblers in the UK and abroad. A commission agent with a relatively well designed website, industry know-how and seemingly good contacts. Clientele included millionaires, footballers and professional gamblers who wanted to both anonymity and a hassle free way of getting on.
The business model was fairly straightforward. Take customers bets, spread them around the bookmakers, take a couple of percent from the stake, get a kick back from the bookmakers for sending business their way and everyone is a winner. Except they weren’t. Somewhere along the line something went wrong. Whether it was greed by employees or owners, or simply an inept management, Bet Butler found themselves in trouble. On 18th September 2014, the Gambling Commission revoked the operating licence of Bet Butler.
This news came as a shock to no one. For months customers had been left frustrated by unanswered phone calls, delayed payments and all round shocking service. Bet Butler had been in trouble for a while, and they could no longer hide it. Spokesman for the company suggested that the issues had been borne out of a surge in the customer base which has been stimulated by aggressive marketing and promotions, but regardless of what caused the problem, thousands of punters were left seemingly out of pocket.
There may however, be a light at the end of the tunnel for beleaguered Bet Butler account holders. In early October 2014, Curacao based company Mamco acquired the player database of the firm for the sum of a princely £1. As part of the agreement to take of the 68,000 customer database, Momaco agreed to refund all outstanding payments in full – an unexpected result for those who must have feared their money was gone forever.