Founded in Austria, and licenced in Malta, bet-at-home have been in existence since 1999. Not a household name with most recreational bettors, but is this bookmaker a hidden gem, or is it relatively unexposed for a reason? We find out:
The website looks like it could do with a slight upgrade, but it is easy enough to navigate around. With betting sites, it is especially important to project a well-funded and secure platform, as the customer wants to be confident that a) their card details and money are secure and b) that the bookmaker is legitimate and will pay out on bets. These concerns are alleviated by the layout and quality of the homepage. While it may seem cluttered at first glance, everything is neatly laid out and easily accessible.
At the top of the homepage are the fairly standard options to go to the Sports, Casino, Live Casino, Games, or Poker areas of the website. One of the positive aspects of bet-at-home’s website is when you click on a market, it adds the odds for that event/sport to the main section. This means that you can load up markets for several different sports or leagues on the same page without having to constantly flick in and out. Once you are finished, there is the option to remove each market by clicking an x in the top right corner. This makes multiple betting much easier than with most other websites.
When scrolling down the list of sports covered, conspicuous by its absence, is betting on horse racing. What bet-at-home do cover is a form of virtual racing – race replays are accompanied with odds…and no form to go off. The prices add up to give the bookmaker a 20% profit on each event, and with new races going off every minute, bet-at-home are clearly trying to profit from the quick-fix recreational punters.
In fairness, the countries covered in the football section is fairly impressive, with odds offered on leagues as far as Guatemala and Ghana. On live football in the Premier League, there are an average of 40-50 different markets per game. This falls short of the big bookmakers such as BetVictor and William Hill, who provide roughly 150-250 different markets on the same matches, but it still gives you plenty of choices.
Surprisingly, bet-at-home did have markets on some less well covered events. Take for instance the Super 15 Rugby Union from Australia. Forty-eight hours prior to the weekend’s fixtures, there were individual odds for each match. None of William Hill, Coral or Ladbrokes had priced up these events. The Basketball section also has quite extensive coverage. Looking into an obscure market such as the Slovenia Premier SKL League, bet-at-home, were the only two firms to offer odds.
The odds offered by bet-at-home are generally around the average for the industry. An assessment of football odds showed that bet-at-home were offering fair prices for a number of matches when compared to a range of other online bookies.
The Casino area is powered by NetEntertainment. There are all the favourite table games, in addition to 77 different video slots (these are the games that make the bookmakers the most money). Further entertainment can be had through video poker, scratch cards and jackpot games. The Live feature allows customers to enjoy a range of table games, or poker, with the real casino atmosphere. A profile on the attractive dealers who host the live games is sure to entice some to part with their hard earned, in the hope for a big pay-out.
The Sportsbook offers a 50% bonus up to €100. The rollover requirement is only 4x, which is really good by industry standards. Several bookmakers have high wagering requirements of 10-15x which can make it difficult to collect your winnings. bet-at-home’s playthrough requirement is considerably better.
bet-at-home can be accessed on Android, iOS, Windows, Blackberry and other devices. They do not, however, have a dedicated app for their website. The site is laid out in a fairly basic manner, with the Sports, Live and Casino sections at the top and the Live Betting, Top Bets and Last Minute Bets, immediately on the homepage. The Last Minute Bets is a nice idea – saving those short of time, scrambling for their selections.
Today’s online betting industry is an extremely competitive market place, and to survive and thrive, it is essential to present a professional image and have extensive coverage of the essential markets -namely football and horse racing. bet-at-home tick most boxes but the lack of horse racing coverage might put off some bettors. However, the coverage of niche markets and events is excellent. A great sign-up bonus with a low rollover requirement is a huge plus point, and the innovative little touches on the website make the betting experience better. bet-at-home comes highly recommended.