• Cover a wide range of football betting markets
  • Australian Super 15 rugby betting on offer
  • Available on Android, iOS and Blackberry

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our rating

2 Star Rating Overall 2

bet-at-home Sports Review

Founded in Austria, and licenced in Malta, bet-at-home have been in existence since 1999. Not a household name with most recreational bettors, but is this bookmaker a hidden gem, or is it relatively unexposed for a reason? We find out:

First Impressions

Not positive. The website looks like it could do with a MAJOR upgrade. With betting sites, it is especially important to project a well-funded and secure platform, as the customer wants to be confident that a. their card details and money is secure and b. that the bookmaker is legitimate and will pay out on bets. Neither of these concerns are alleviated by the layout and quality of the homepage. The graphics appear basic and the content on the landing page is extremely cluttered. At the top of the homepage are the fairly standard options to go to the Sports, Casino, Live Casino, Games, or Poker areas of the website. One of the few positive aspects of bet-at-home’s website, is when you click on a market, it adds the odds for that event/sport to the main section. This means that you can load up markets for several different sports or leagues etc. on the same page without having to constantly flick in and out. Once you are finished, there is the option to remove each market by clicking an x in the top right corner. This makes multiple betting much easier than with most other websites.

Coverage

When scrolling down the list of sports covered, conspicuous by its absence, is betting on horse racing. Failure to provide daily markets on the sport of kings, is indicative of an operation limited by resources. Horse racing provides the opportunity for significant turnover on a daily basis, but requires extensive manning to trade the risk and adjust prices accordingly. Anyone who likes to have a financial interest in a range of sports and racing will be put off using bet-at-home, due to the lack of coverage. For one minute when scouring the site, it appeared that greyhound racing was offered. Surely it would be counter-intuitive to cover greyhound racing (relatively low turnover), in favour of horse racing (much larger turnover)? Alas, when the Greyhound racing link was followed, it takes you to a page, with what is effectively virtual racing. Race replays are accompanied with odds…and no form to go off. The prices add up to give the bookmaker a 20% profit on each event, and with new races going off every minute, bet-at-home are clearly trying to profit from the quick-fix recreational punters. In fairness, the countries covered in the football section is fairly impressive, with odds offered on leagues as far as Guatemala and Ghana. On live football in the Premier League, there are an average of 40-50 different markets per game. This falls well short of the big bookmakers such as BetVictor and William Hill, who provide roughly 150-250 different markets on the same matches. Surprisingly, bet-at-home did have markets on some less well covered events. Take for instance the Super 15 Rugby Union from Australia. Forty-eight hours prior to the weekend’s fixtures, there were individual odds for each match. None of William Hill, Coral or Ladbrokes had priced up these events. The Basketball section also has quite extensive coverage. Looking into an obscure market such as the Slovenia Premier SKL League, bet-at-home, alongside SportingBet were the only two firms to offer odds.

Odds

The odds offered by bet-at-home are poor. Using football and tennis as examples, we can see they lag behind the major European bookmakers. In the Liverpool v Sunderland match, the overround for the market was 108.4%, which was significantly higher than the 102.7% offered by Bet365 and 102.9% book with Betfred. Looking at the Miami tennis and Andy Murray v Djokovic, customers would again be short changed by using bet-at-home. The overround on the match was 107.7%, compared to 104.4% with Bet365 and 106.3% at Stan James. Essentially, the bigger the overround, the larger the profit margin for the bookmaker, and the worse odds for the customer. bet-at-home compile their prices to ensure that they heavy a healthy cushion, regardless of the outcome of an event.

Casino

The Casino area is powered by NetEntertainment, and is relatively bog standard. There are all the favourite table games, in addition to 77 different video slots (these are the games that make the bookmakers the most money). Further entertainment can be had through video poker, scratch cards and jackpot games. The Live feature allows customers to enjoy a range of table games, or poker, with the real casino atmosphere. A profile on the attractive dealers who host the live games is sure to entice some to part with their hard earned, in the hope for a big pay-out. Poker requires a download, and is not particularly well populated. At the time of review, there were 689 players online, spread across 243 tables. It is certainly easier to find action elsewhere.

Promotions

The Casino offers a sign-up bonus of 100% up to £80 and the Sportsbook offer a 50% bonus up to £50. Both have rollover requirements and are towards the lower end of the concessions offered by the majority of bet-at-home’s rivals. These amounts may change depending on the users country and currency.

Mobile

bet-at-home can be accessed on Android, iOS, Windows, Blackberry and other devices. They do not however have a dedicated app for their website – another negative. The site is laid out in a fairly basic manner, with the Sports, Live and Casino sections at the top and the Live Betting, Top Bets and Last Minute Bets, immediately on the homepage. The Last Minute Bets is a nice idea – saving those short of time, scrambling for their selections. Immediately, a few errors could be noted through the mobile site. When pressing the back button on both the iPhone and Android, the previous page was sometimes not responsive to the device, and loaded incorrectly. The log-in button also occasionally got stuck and the page had to be refreshed.

Final Thoughts

Today’s online betting industry is an extremely competitive market place, and to survive and thrive, it is essential to present a professional image and have extensive coverage of the essential markets -namely football and horse racing. bet-at-home have a basic website, don’t cover any racing and their number of football markets on the major leagues equates to around 25% of the major European bookmakers. What is more, they offer poor odds, a limited number of concessions and do not have a dedicated mobile app. With such a deep pool of alternatives, there is little to recommend bet-at-home, apart from if you have expertise in specialist markets such as Slovenian basketball, or Australian rugby. Even then, staking past a moderate level could be difficult. bet-at-home get a comprehensive thumbs-down.

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site summary

US Players No
Site founded 1999
License Malta
Bonus 50% up to €/$/£50
Bonus Rollover 1x
Last Updated 30/09/2015
Mobile Compatible Yes

pros & cons

  • Offers a solid service and product
  • Lacks a nice website and user experience
  • Odds are poor compared to other books
  • No real horse racing or greyhound markets

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