• £75 cash welcome bonus
  • Offers superior odds to most bookmakers
  • Highest betting limits of all UK sportsbooks

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our rating

4.5 Star Rating Overall 4.5

188Bet Sports Review

188bet is an Isle of Man based and licensed Internet sports book which is well-trusted and boasts great prices on every game. They are heavy hitters in gambling on sports due to their attractive odds, and they offer online poker and casinos in addition to their various sports markets. Their main niche is football and 188bet is currently the main sponsors of English Championship club Bolton Wanderers. Bolton were relegated from the top flight at the end of the 2011-12 Premier League season.

They maintain a presence in the Premier League as the official gambling partners of the likes of Chelsea, Everton, Liverpool, as well as the Aviva Premiership Rugby side London Wasps. They also serve as the official gambling partner of Championship side Sheffield United. This gives them the opportunity to hold special promotions and deals in conjunction with the squads they sponsor or partner.

There is plenty to love about 188bet. From their markets to their character, this bookie is about as reputable as they come. They offer better odds than many of the other sportsbooks who are present in the UK, and they accept customers from other countries in Europe and Asia. Every bit of money they take by deposit is segregated from their operating accounts. This is a requirement of their gambling licence and means that your money is safe.

Deposits and Bonuses

In addition to their stellar reputation and attractive odds, 188bet offers new customers in the UK and Ireland up to £/€75 in cash as a welcome bonus. This is subject to members placing a succession of qualifying bets during the first 30 days after opening an account. Qualifying bets must be a minimum of £/€10 at odds of at least +100 . The bonus breaks down as follows:

  • 10 – 19 Bets Placed: £/€25 Cash
  • 20 – 29 Bets Placed: £/€50 Cash
  • 30+ Bets Placed: £/€75 Cash

The cash amount is paid into the customers account once the wagering requirement is met, and bonus funds are immediately available for betting or withdrawal, with no playthrough stipulations. We suggest you look at some of our Football tips before deciding where to place your money.

Other great promotions at 188 include Acca Insurance and Acca Boost – two bonuses aimed directly at football accumulator punters. Acca Insurance means that if one leg of a five-fold or larger accumulator (1×2 and both teams to score markets) lets you down, 188Bet will give you your money back as a free bet up to a value of £50. If you hit it big and win a five-fold or larger accumulator, you’ll receive an incremental Acca Win Boost in the form of a free bet up to £100. The promotion breaks down as follows:

  • 5% Bonus on 5-fold ACCA Winnings
  • 10% Bonus on 6-fold ACCA Winnings
  • 15% Bonus on 7-fold ACCA Winnings
  • 20% Bonus on 8-fold ACCA Winnings
  • 25% Bonus on 9+ fold ACCA Winnings

Another thing worth liking is that they offer higher limits than most UK online sportsbooks. Most books have a rather low ceiling with maximums you can wager. At 188, while they do employ a maximum limit, it is much higher than similar books. This means you can stake more and therefore win more. You can take higher limit punts on football, basketball, NFL games, futsal, and motorsports, as well as television shows (Big Brother, X-Factor), and current events.

*Terms and conditions apply.

Odds & Markets

188Bet prides itself on offering some of the best odds on the market, and that’s a serious pull for switched-on punters. Odds can be up to 20% better than those on betting exchanges (after you’ve paid commission on winnings), but you have the convenience of betting with a conventional bookmaker, with no waiting around for bets to be matched. Better odds along with 188Bet’s higher stake limits is a powerful combination.

In terms of market penetration, 188Bet is up there with the best. They offer in-play betting on over 10,000 football matches each and every month, with coverage of over 400 different leagues worldwide! There are dedicated sections on site for Horse Racing and eSports, and a full A-Z of other sports is covered. That’s without mentioning the casino, poker, bingo, slots, financials and entertainment betting. It’s clear that there is a vast choice at 188Bet, and you’d struggle to find a sportsbook with more variety.

Customer Support

188Bet prides itself on excellent customer service, and lists three core principles on the website:

  • The customer always comes first
  • Your satisfaction drives our business
  • We will always strive to exceed your expectations

Sounds great, but do they live up to the billing? The answer is an emphatic yes. Live chat and email support are available 24 hours a day, service is quick, and staff are both friendly and knowledgeable. In addition 188Bet also offers 24-hour phone support for those who prefer to speak to an adviser. Customers in Europe and the UK can contact the help line at +44 20 3286 9991, whilst Asian customers can call their support line at +852 8176 4875.

If that wasn’t enough, there’s an absolutely huge FAQ section on site, which is separated into clear categories, is searchable, and answers just about any question you’re likely to ask.

When cashing out your account, you will find the processing times are good, but they are not as quick as the likes of Paddy Power on most of their cash out methods. 188Bet offers immediate availability for funds cashed out through Skrill. However, withdrawals generated through NETeller arrive in 1-2 business days. Local banks generally receive processed funds within three days, whilst cheques take from five to thirty days from the time they are requested until the time they arrive in the post. The company does not currently process withdrawals through credit cards.

Concluding Thoughts

With a higher wagering threshold and the ability to gamble on many different sports and markets at better than average odds, we are a huge fans of this sportsbook. The higher odds and reduced Vig results in better returns. Your funds are secure, and 188Bet offers a very generous sign up bonus as well as great ongoing promotions. We vote this bookie a winner and think you will agree.

Click Here To Join 188Bet Today

site summary

US Players No
Site founded 2006
License Isle of Man
Bonus (T&C Apply) Up to £75
Bonus Rollover N/A
Last Updated 15/02/2018
Mobile Compatible Yes

pros & cons

  • Offers attractive lines using a big marketing budget
  • Specialist in Football markets
  • Big focus on UK and Asian customers, particularly China
  • Very reputable company and gambling partner of Chelsea, Everton & Liverpool
  • Ad blockers in browsers can make website difficult to view

payment methods