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Kelly Criterion

The Kelly Criterion – also known as the Kelly Strategy or Kelly Staking Plan – takes elements from fixed, percentage and progressive staking to create somewhat of a hybrid staking plan.

It was developed in 1956 by John Larry Kelly Jr. to identify how to maximize the long-term growth rate of investments and has since been used successfully by gamblers across a range of sports and games, as well as those looking to invest in the stock market.

Read on to learn whether the Kelly Criterion is the right staking plan for you.

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Kelly Criterion sports betting strategy explained

How Does the Kelly Criterion Work?

When it comes to making long-term profit through gambling, managing your betting bank correctly and finding the right staking plan is as important as identifying a winning strategy based on finding value in the market. Even if you have an edge and can identify value – which is where the bookies offer higher odds than you’d expect – you could still find yourself out of pocket with a depleted betting bank if your staking plan is not up to scratch.

  • Fixed or Level Staking where you put the same stake down regardless of the odds, such as £20 per bet whether the odds are -500 or +140.
  • Variable Staking where you put a stake on to win a fixed amount per bet, rather than staking a set amount, such as always ensuring your return is $20 per bet.
  • Percentage of Bank Staking in which you bet the same percentage of your current bank balance regardless of size, for example, 5% per bet whether the bank is at $10 or $1000.
  • Progressive Staking where you increase or decrease the size of your stake after each bet depending on whether it won or lost, such as the Martingale System where you double up after a loss.

The Kelly Criterion looks at your current betting bank, the odds available and the edge you think you have in order to determine the optimal size of your bets.

If you believe you have a significant edge on a particular bet, then your stake would be larger than a bet in which you only had a slight edge. For example, if you were an English Premiership fan betting on Tottenham to win at evens, you could place a 15% stake if you had a significant edge or a 5% stake if you had less of an edge, as calculated using the Kelly formula.

Kelly Criterion Example

There are a number of variations of the Kelly Criterion – some of which look much scarier than others – however the one that makes most sense to us is written below. This formula is based on bets with two outcomes – i.e. you either lose all of your stake, or your stake and profit are returned if you win – although several variations have emerged for different circumstances.

Luckily, there are multiple Kelly calculators online which can take away some of the pain, particularly https://www.albionresearch.com/kelly/default.php and https://bettify.com/tools/kelly.

Stake = ((Decimal Odds x % Chance Win) – 1) / (Decimal Odds – 1) * 100

Stake = Optimal size of stake

Decimal Odds = Odds offered by bookie

% Chance Win = Estimated probability of bet winning

Using the Tottenham example above, betting on Spurs to win at evens (decimal odds of 2.0) with a 53% probability and £500 bank would result in the following calculation:

Stake = ((2.0 x 0.53) – 1) / (2.0 – 1) x 100

Stake = ((1.06 – 1) / 1) x 100

Stake = 6% of bank (£30 if bank is £500)

A couple of points for consideration when using the formula. If you have a zero edge – i.e. your probability is the same as the bookies’ – then the Kelly Criterion states that you should not bet. Similarly, if you have a negative edge – i.e. your probability is lower than the bookies’ – then you could either avoid the bet or you could consider laying it.

It is also recommended that you don’t bet more than the calculated Kelly stake as this is known to negatively affect your bank in the long term.

Drawbacks of the Kelly Criterion

The main – and somewhat significant – flaw to the Kelly Criterion is that it assumes that you know the true probability of an event happening. Whereas this is easier to ascertain when flipping a coin, it becomes near on impossible to predict for a football game involving 22 players or a horserace with 10 runners.

If you cannot be sure your probabilities are entirely accurate, then this could cause detrimental effects on your bankroll, particularly if you have a habit of overestimating the likelihood of winning rather than underestimating!

Another drawback is that the percentage result from the Criterion is often a significant proportion of your bank balance, meaning that large stakes may be required.

The Kelly Criterion aims to increase your betting bank at the optimal – or maximum – rate possible, which is a relatively aggressive approach.

Most professional bettors would not risk anywhere near 10% of their bank on a single bet, whereas the Kelly formula rarely suggests low single digits.

Kelly Criterion Betting Strategy

A common strategy employed by some gamblers to overcome the two issues above is to use a ½ Kelly or even a ¼ Kelly strategy to ensure they are not overexposed – this is simply halving or quartering the suggested Kelly stake.

With problems associated with overestimating and predicting accurate probabilities, it is always sensible to be risk averse and bet less than the Kelly amount.

Final Thoughts on the Kelly Criterion

Whether the Kelly Criterion is the right approach for you comes down to personal preference. It is sensible to approach your betting in a professional manner though, so concepts such as bank management and staking plans should be in your thinking while trying some of the best sports betting websites.

If it’s not using Kelly, then simple concepts related to the theory such as ensuring you research your bets, creating a betting bank separate to your other accounts and eliminating emotion from any betting decisions can significantly help.

About the author

Alan Penny


Alan hails from Northern Ireland and is an avid fan of all sports. He has been with us since 2017 and serves as SBO’s Editor-in-Chief. Alan passionately covers everything from the latest regulatory developments across the globe to tips on the latest football matches.

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