Sport Pesa bookmaker is a new online bookmaker who classify themselves as a technology and entertainment company. Originally launched in Kenya, the brand is quickly expanding thanks to a commitment to technology and penetration on the mobile betting market. The name Sport Pesa is a combination of the English word ‘Sport and the Kiswahili word for ‘money’ and the company are now the principle sponsor of Everton FC. After recently expanding their operations, Sport Pesa bookmaker is now licensed by the Isle of Man Gambling Supervision Commission and the Gambling Commission of Great Britain – so they are able to provide their bookie legally to UK residents. With so much competition between online betting sites in Europe and the UK in particular, how competitive is Sport Pesa’s product? What is their unique selling point and do they have enough to attract bettors to sign up for an account? We find out in this bookmaker review.
Viewing on a Desktop?
As mentioned, Sport Pesa bookmaker places emphasis on the fact they concentrate on technology, so their site should be top notch. The bookmaker offer both a casino and a bookie for UK clientele.
The bookmaker adopts the three-column layout, with the list of sports down the left-hand side, with the sports in the middle and the bet slip on the right-hand side. The pages don’t actually load that quickly, but once a bet is selected, it immediately transfers to the bet slip. At the bottom of the page on the left, bettors can access results, live results and statistics. For the UK market, Sport Pesa use Enet Pulse who provide a great resource centre for a number of different sports.
Bonuses And Promotions
Sport Pesa bookmaker offers a £10 matched sign up bonus for new clients. After depositing and placing a bet of £10/€10, once it is settled, clients can contact customer service via e-mail or live chat to request their bonus token. Qualifying single bets must be staked at odds of 4/51.80-1250.80-1.250.80 or over (with multiple bets placed at minimum odds of 2/51.40-2500.40-2.500.40 per selection). Once the bonus has been issued, it will be valid for 5 days. In order to claim a bonus, customers must use a debit/credit card for their deposit. This is to try and deter bonus baggers who use e-wallets and go from bookmaker to bookmaker taking advantage of their offers.
In addition to the £10 sign up bonus, clients are able to take advantage of ad hoc offers and enhanced priced, as well as best odds guaranteed on UK and Irish horse racing.
Bettors have the chance to wager on an impressive 32 different sports when they bet with Sport Pesa bookmaker.
Sport Pesa focus on football as their main betting sport. There is coverage of different leagues from all around the globe. Most of the focus falls on the English action, with odds being offered from the Premier League all the way down to the Northern/Southern Premier divisions. Furthermore, there is action from the women’s Super League. As well as the UK, football coverage extends to Algeria, Bahrain, Bulgaria, Finland, Guatemala, Kenya and many more countries. The odds vary by the standard of football in each league and the exposure it receives, but to give a point of reference, the odds for the Europa League matches worked out to just over 105% (100% would represent a book without any profit for the bookmaker, so the closer to the figure the better). This margin is slightly below the established bookmakers who typically offer in the range of 103-104.5.
Sport Pesa do make up for their average odds with a strong range of additional markets (on top of the 1X2). There are over 100 extra markets, with first/last/anytime scorers, handicaps, Asian handicaps, Asian handicaps on corners etc. There are many different markets for bettors to wager on.
The horse racing action covers UK and Ireland and there is also action from elsewhere around the world, with contests at Meydan in Dubai and races from Germany etc. all covered. Naturally most of the emphasis is on the UK action, and clients can take advantage of best odds guaranteed for those races. Sport Pesa bookmaker price up their races the night before the action (as many firms do nowadays) but take few chances when it comes to the odds. Their average margin per runner is close to 3% the night before racing. On the day of the races, that percentage falls to around 2% in the early markets which is okay but falls behind the odds offered by the major European bookmakers.
Some of the other sports available are darts, golf, tennis, Aussie rules, curling, cycling, handball, surfing, speedway, Gaelic football, winter Olympics, MMA, floorball and more.
Players from the following countries are unable to use Sport Pesa bookmaker: Afghanistan, Albania, Angola, Armenia, Australia, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Burundi, Cayman Islands, Central Africa Republic, Chad, China, Congo, Croatia, Cuba, Cyprus, Czech Republic, Democratic People’s Republic of Korea (North), Denmark, Egypt, Estonia, Eritrea, Ethiopia, France, Georgia, Greece, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Hong Kong, Hungary, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Ivory Coast (Cote d’Ivoire), Kosovo, Kyrgyzstan, Lao, Latvia, Lebanon, Lesotho, Liberia, Libya, Lithuania, Macao, Macedonia, Mali, Montenegro, Mozambique, Myanmar (Burma), Nepal, Niger, Nigeria, Palestinian Territory, Panama, Papua New Guinea, Philippines, Poland, Portugal, Romania, Russia, Sao Tome & Principe, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, Slovenia, Somalia, Spain, Sudan, South Sudan, Swaziland, Switzerland, Syria, Taiwan, Tajikistan, The Netherlands, Togo, Tunisia, Turkey, Uganda, Ukraine, Uruguay, USA and all US territories (American Samoa, Guam, Northern Mariana Islands, Puerto Rico, United States Virgin Islands), Vanuatu, Venezuela, Vietnam, Yemen, Zambia, and Zimbabwe.
Sport Pesa bookmaker currently accepts three different options for those wanting to fund their account:
Neteller – minimum $20.00/£20.00/€20.00 deposit up to a maximum of $5,000 | £5,000 | €5,000
Skrill – minimum $20.00/£20.00/€20.00 deposit up to a maximum of $5,000 | £5,000 | €5,000
Mastercard/Visa – $10.00/£10.00/€10.00 deposit up to a maximum of $5,000 | £5,000 | €5,000
When wanting to withdraw funds, clients can use the payment method they used to fund their account. Minimum withdrawals are 10.00/£10.00/€10.00 with a maximum of $5,000 | £5,000 | €5,000
Like many newer betting sites, Sport Pesa don’t offer a telephone number for customers to reach representatives at the company. However, they do have a live chat function which is manned 24/7 and customer service can be reached at email@example.com. For those who wish to reach the company via post, they can write to the following address:
Sport Pesa bookmaker does have an active social media presence and this provides an extra couple of avenues through which customers can get their questions answered. The handles are as follows:
Facebook – SportPesaUk
Twitter – @SportPesa_UK
There is also an FAQ section which answers the basic questions customers may have, but it could be a little more extensive.
Sport Pesa bookmaker offer a mobile-optimized web app that automatically loads when a customer visits the website from their handheld device. They are able to choose from either the bookmaker or casino, with both options presented with sleek graphics on the landing page. Once in the mobile app, the major sports are listed across a horizontal menu bar and are accompanied with icons. Customers can easily swipe across to see the other available sports as the menu has a scrolling feature. The mobile app loads markets very quickly and it is well layout out, with an intuitive design and features. The live football matches automatically populate in the centre of the bookmaker page and accompanying the fixture is the score, the odds, the time played and the extra markets available. Clearly a lot of thought has gone into designing the mobile app.
For clients wishing to contact support, they need to click on the home button located in the top left hand corner of the screen. This reverts the user back to the landing page, and from there they can access the menu at the top left, which drops down and provides support, FAQ’s etc. The live chat function does work on the mobile app which is great.
Sport Pesa bookmaker doesn’t really have a USP but they are a solid bookmaker who are relatively new to the market, and they seem to be committed to becoming an established force in the industry.